Bring Your Binoculars

I’m excited to be delivering an advanced social media workshop webinar tomorrow, Bring Your Binoculars, an EverythingCU.com 301 Workshop. I’ll be going beyond Twitter and Facebook 101 to explain how to link your social media efforts together to increase their impact, how to monitor what people are saying about you, and how to promote your events.

I’ll be using several CUs in the examples you can follow along with: Mt. Lehman CU in BC, Fairwinds CU in Orlando FL, and Public Service CU in Michigan. We’re spanning North America to bring you the info you need!

Communicating Your Strength

It’s a scary time for the U.S. economy, and an awful time to be a bank. On the other hand, there has never been a better time to be a credit union than right NOW. This is our moment to shine, a beacon of hope and goodness in a sea of greed, corruption, and billions in bonuses doled out on sinking ships.

Join us on Thursday, February 5, for this timely EverythingCU.com webinar, Communicating Credit Union Strength to your Members. Lynn Giuliani will be giving us ideas and initiatives to communicate our CU’s strengths, no matter what the marketing budget.

This is our time, let’s make the MOST OF IT!

Minnesota CU marketers rock!

I’m not just saying this because this is a live blog in front of them, but the fine marketing professionals of Minnesota are among the most dedicated in the nation. It’s a pleasure demo’ing World 2.0 to this group. Tonia learned all about twitter, Joline thinks the EverythingCU.com marketing budget report is cool, and Daren met his future wife in the freezer of a Dairy Queen.

The Georgia Marketing Council Rocks!!!

This “live” blog post is being typed out in front of the best people in the credit union world, who happen to live in the beautiful state of Georgia. The rest of the world should be jealous of their sweet tea and peach cobbler! And several of these sharp folks plan to start blogging with their members, and many are now twittering as well. (Here is a page of Twitter Tips to help folks get started with Twitter.) Even more exciting is that the handful of GA marketers who were not already members of EverythingCU.com have now seen the benefits of that community and are now signed up!

Successful World 2.0 Hands-on Workshop in Lake George

Just got back from a fun, intense day of leading a workshop for the NYSCUL Adirondack and Capital Region Chapters on Bringing Your CU into World 2.0. This was a laptops-up, hands-on workshop, and it was a resounding success. As part of the workshop, we twittered with several people who couldn’t be at the event, including Ginny Brady, Ron Shevlin, Jeff Hardin, and even Brent Dixon, who we conversed with while he was with 20-year-old Board Member Justin Ho in Austin TX for the YES Summit. Via twitter, Brent asked our collective workshop in Lake George if we had any questions for Justin. Linda Dickie, of Hudson River Community CU asked what the average age of Justin’s board was. I twittered that question to Brent, who in turn asked Justin. Brent twittered back to us that the answer was 57. (A very young number according to our Lake George friends.)

It was fantastic to take the mystique out of World 2.0 by demonstrating how quick, simple and free it is to sign up for these tools and sites. Attendees now have the foundation for how to succeed and win in this new World 2.0 we are living in.

Also, huge props go to Linda Bourgeois and Jody Carpenter of UFirst FCU, for organizing the event and making today possible. In addition, a big thank you to EverythingCU’s Dan Reynolds and Adam Lueb, who demonstrated EverythingCU’s webinar interface and online switch kit, respectively (and for taking some great pics of the workshop). And it was indeed great to meet Charles Folensbee, Matt Barbell, Kim Reilly, and Kip Summerlin in person at last, and to reconnect with Walt Everhardt, VP of Marketing for First New York FCU, who has been blogging for several months now.

I will be doing this workshop throughout 2008 to help CUs across the country experience first-hand how easy it is to get going with World 2.0. If you know the education director at your state’s CU League, please email me and I will email you back a PDF containing the info that is covered in this hands-on workshop that you can, in turn, forward to him or her. If you attended this event, in-person or virtually via twitter, please comment here! Here are some Twitter Tips. Also, if you send me your email, I’ll send you a PDF of the slide deck. Let me know what we could have done better, or what topics you’d like to see covered more, or less of. More of Adam’s great photos of the event available here.

Live World 2.0 workshop in Lake George NY

Myself and the EverythingCU team is getting pumped for a live, hands-on World 2.0 workshop taking place in Lake George, NY next week on Wednesday, December 5. The combined chapters of the Adirondack and Capital Regions of the NYSCUL are hosting us. We’ve instructed all the participants to BRING THEIR LAPTOPS. We’re not just going to be talking about World 2.0 and social media/networking, we’re going to be DOING IT. We’re so excited about the sites and tools we’re going to be covering. It will be an eye-opening experience for all the attendees, and will hopefully catapult their respective CUs into this new wired digital age. It’s exciting! And we’re so excited to be meeting several long-time EverythingCU members, including President Charles Folensbee of Saratoga Community CU. Walter Everhardt, VP of Marketing for First New York FCU is going to be there, along with President Linda Bourgeois, and Director of Marketing Jody Carpenter of UFirst FCU in Plattsburgh. Ginny Brady, blogging Board Member of UFirst FCU will be with us virtually via twitter, as will our own Matt Taggart and Nate Duval…. can’t wait! Dan Reynolds and Adam Lueb will be assisting me in person. If you can’t make it, please join in via twitter…. here I am on twitter.