Posts Tagged ‘easy’

SwitchTracker: A completely new way to help your members make the switch to your CU

September 17, 2014

The team here at EverythingCU has been hard at work, making innovative and bold strides in the way things are done, and we’ve developed a brand new service to help your CU get stronger.

We know that one of the things that forward-thinking CU professionals on EverythingCU (that’s you!) are looking for, is a better way to help your members make the switch to your CU.

Enter your new secret weapon, SwitchTracker.

What does SwitchTracker do?

SwitchTracker gives your members everything they need to make the switch to your CU quickly and efficiently, in an easy-to-use format. Not only does your member get personalized step-by-step instructions, they control email reminders that keep them on track to the finish line. And when your member needs help, they can reach out to your MSRs instantly from within the service.

Here are a few barriers your members face in trying to make the switch, and how SwitchTracker solves the issues:

  • Multiple intimidating forms and paperwork – SwitchTracker has a simple and easy one-page input
  • Questions arise that the member doesn’t know how to deal with – SwitchTracker has a help button and instructions
  • Members are unsure in what order to do the many steps – SwitchTracker breaks it down into a step-by-step checklist
  • Switch process started, but no follow-through – SwitchTracker sends periodic emails to remind the member what to switch next

Demo Time!

Take a quick ride in the SwitchTracker experience. Even if you’ve tried it before, demo SwitchTracker again so you can see these new features:

  1. Instructions on how to complete each step
  2. Member or MSR can input the checking account number so that the member has it handy for each switch
  3. Ability to contact each organization to be switched via PDF letter or email
  4. Congratulations message with your CU’s loan department contact information when the member finishes the switch

When you demo SwitchTracker, click one of the printer icons on the checklist page to view the PDF letters generated. Also, be sure to check off all of your switch items, and then click the “Update Checklist” button to see the congratulations message displayed when the switch is complete.

For more details, view the SwitchTracker information page.

There’s even more to SwitchTracker behind the scenes in your CU’s control panel, including comprehensive usage statistics. If you have questions, or would like a personal online demo, please email me, morriss@everythingcu.com, or Matt, matt@everythingcu.com. You can be up and running with this new service to help members make the switch to your credit union within a matter of just a few days.

Bring your members the best tool to help them make the switch to your credit union: SwitchTracker.

We’d love to get your feedback on this exciting new way to help your members make the switch to your CU. Feel free to comment here or ask any questions you may have!

The Launch of Loan Switch

September 12, 2013

EverythingCU.com’s new product, Loan Switch, is finally here!

Loan Switch is a brand new online product that enables your current members to refinance all of their loans that they have with other financial institutions, with you; all at the same time.

There has never before been a product like this, and it is only available to credit unions.

If your CU has the ability to compete on loan rates, promote a loyalty program or has a great loan department ready to re-capture loans; Loan Switch is for you.

• Loan Switch arms your member with the information they need in order to WANT to refinance with your CU
• Makes it ONE CLICK for your members to start the refi with your CU!

We can’t wait for you to demo Loan Switch because we are incredibly excited about its ability to simultaneously save your members money AND bring loans into your CU! The best way to understand why we think Loan Switch is a breakthrough in capturing loans that members have at other institutions is to just demo it yourself so that you can see exactly how it works. Click here to demo Loan Switch now!

Click here to view more information about Loan Switch, including pricing.

Email Matt with any questions or for further information about Loan Switch: matt@everythingcu.com

After you’ve to submit your loan info in the demo, Matt will play loan officer and send you a response. When you receive the response email, be sure to log in to your personal checklist with the username and password supplied. Then you’ll see how easy it is for the member to start the refi with just a mouse click. Once you’ve had a chance to demo it, let us know what you think!

eSwitchKit enhancements

June 13, 2013

Here is the latest on the new developments we’ve added to the eSwitchKit. We didn’t sit on our haunches after the launch; we’ve already made some improvements.

One of the most important portions of the new eSwitchKit is the real-time status checklist that’s created for the member to use throughout the switching process. A major upgrade we’ve just implemented is the ability for the member to re-send switch emails and/or to print switch letters at any time, via their personalized online switching checklist.

For member convenience, we’ve also added an “Already fill a switch kit out?” login area on the first page of the eSwitchKit. Just in case they’ve lost their email with the login link, or can’t access their email, they can still log in and view their checklist to see the status of their switches. We’ve also implemented a password retrieval system in case they don’t have that info handy.

If you are demo’ing the eSwitchKit, then in order to experience the eSwitchKit’s full capability, be sure to input your email address as well as create a username and password. After doing so, you’ll feel the same hand-holding experience your members will be receiving. You’ll get a copy of all of the secure emails, along with the most important email; the email guiding the member to their secure and personalized eSwitchKit checklist. If you’re interested in the eSwitchKit’s full capability, be sure to complete this step. There isn’t another switch kit in the country like it.

Why is the personalized eSwitchKit checklist important?

  1. In one convenient spot for the member, they have a record of every company that has been informed of the switch, and can check it at any time to see the real-time status of each company that has, or has not, replied to the notification.
  2. The secure emails sent to companies have specialized replies pre-written within the email that use radio button technology. The vendor selects an answer and that answer is instantly updated on the checklist.
  3. The member can stay in the know at all times concerning their account switches and they can re-send and re-print the switch emails and letters any time they need to.
  4. The receiving company can send notes back to the members via the secure emails and the notes will appear in real-time on the checklist.

Click here to demo the eSwitchKit.

We are also extremely pleased to announce that already six credit unions have signed on to the eSwitchKit in less than three weeks. Welcome aboard Pam Griffiths and the Railroad & Industrial FCU team as well as Malinda Warchus and the Electric Service CU team.

Announcing the innovative new eSwitchKit!

May 22, 2013

EverythingCU.com is thrilled to announce an innovative new breakthrough in making it easy for your new members to switch their previous accounts over to your CU! Our new eSwitchKit makes switching incredibly easy via secure email and organized with a personalized online checklist that both your member and your credit union can monitor for real-time status updates.

Making the switch to your credit union has never been easier with our new eSwitchKit!

See for yourself how easy and convenient it is by trying out the Demo!

The eSwitchKit makes it easy for your member (or your MSRs to help your members) switch their previous accounts over to your credit union. The member’s information only needs to be entered one time, and the correct information is then sent to each vendor involved in the process, including Employer for Direct Deposit, previous Financial Institution for close account instructions, and for every ACH/Automatic Payment vendor as well as any vendors making automatic withdrawals via Debit Card.

The member is in control every step of the way, being able to decide which of these organizations are to receive account numbers, which organizations are to receive secure email communications, and which organizations are to receive printed and mailed letters.

  • The most innovative switch kit in the industry brings the member an active, real time checklist with email alerts keeping the process top of mind and organized
  • The member and credit union can access a Switching Checklist providing an up-to-the-second look at each step of the switch
  • Member is alerted via email whenever a vendor responds with switching updates
  • Full admin controls enables you to help your members through any sticking points
  • SSAE 16 compliance and industry-standard 128-bit encryption
  • Vendors can send messages back to the member in regards to switch status and details
  • The eSwitchKit is the latest innovation from the same company that brought you the original Online Switch Kit in 2004 and Premium Online Switch Kit in 2011. More than 100 CUs nationwide employ these Switch Kits that have helped more than 23,000 members switch to their credit union

If you are currently using the Original or Premium Switch Kit and would like to upgrade, please contact me for your prorated upgrade pricing; via email: morriss@everythingcu.com or call me direct at 413-535-0621. For more information about the eSwitchKit or to place an order, visit the eSwitchKit Info/Sales page.

Initial feedback has been positive; feel free to let us know your thoughts and comments about this new concept in helping members make the switch to your CU!

Happy switching!

Making online forms as easy as possible

May 14, 2013

I’m in the process of writing an article for CUES’ CU Management magazine, about KickStart Online Lending Generator and Holy Rosary CU’s results. Editor Lisa Hochgraf had some excellent questions for me which prompted me to do a little bit more research into the universal conclusion that removing barriers and streamlining online forms from the user’s perspective leads to better results and increased sales.

So I thought I would share with you some of the eye-popping research that I discovered (and thus why Carol and Holy Rosary CU are getting wonderful results with KickStart – i.e. 10.49% growth in their loan portfolio over the past 6 months):

• Google’s Marissa Mayer: Speed Wins

The $300 Million Button

How Amazon’s website usability affects consumer product choice (This is a lengthy research paper)

In addition to the above research on the importance of streamlining the user/member/customer experience to improve sales, we’ve done some streamlining of our own. One item that proved to ourselves that we get better results when we make things easier online is that when we took the step of pre-filling out our own Online Switch Kit demo for you, dozens and dozens of you tried it out, compared to nearly no one trying it out when it was not pre-filled. It seems simple, but often times the little things can make a BIG difference!

So in our continuing quest to make our own forms and demos even easier to try out, we’ve now also pre-filled out the already-simple KickStart Loan Request form to make it even easier for you to test that for yourself. Kick the tires on KickStart yourself right here: KickStart test site

I’d love to hear your thoughts on this – did you find you got better results when your streamlined your online processes, forms, applications, and navigation? Was there ever a time when making things easier for your members online was a bad thing?

Member testimonials in Texas

March 6, 2013

Yesterday, I had a nice phone call with Susan Herring of Brazos Valley Schools CU in Katy, Texas. Susan is awesome, and had a glowing review of our PlumWall testimonial product, which she has been using ever since we rolled it out.

Here’s a summary of what she told me: Susan said she LOVES PlumWall and thinks it’s worth every penny.

She loves how easy it is for members to put their testimonials up, and that members use PlumWall to give their testimonials even more than the online survey system they use.

She also said that staff really enjoys when they are the ones featured in the system. Whenever a new testimonial comes in featuring a staff member, Susan emails it to everyone in the CU so that that staff member gets their moment in the spotlight of doing excellent things for the member, which naturally encourages everyone else to continue doing their great work for members so that they’ll get their turn in the testimonial spotlight down the road.

We are so thrilled that Susan is loving her PlumWall! Maybe it’s something that will liven up your own online member testimonials!

Announcing the EverythingCU.com Loan Report

January 31, 2013

Exciting news…. we are proud to launch a brand new product here at EverythingCU.com. Building on the long-running success of our Marketing Budget Report, we’ve now built a super-dandy Loan Report.

This Loan Report has all of the same great peer group comparisons as the Marketing Budget Report (virtually any number of peers from 10 to 5000, compare by Assets, Number of Members, or Total Loans), and compare by State, Region, or the USA.

But this new Loan Report has FAR more comparison data because the NCUA 5300 has much greater detail about loans.

This nifty new Loan Report lets you view these loan breakouts:

• Total Loans
• Mortgages
• Other R.E.
• New Auto
• Used Auto
• Credit Cards
• Unsecured
• Business Loans
• All Other Loans

And in addition, for each of these loan breakouts, we offer a full variety of View Modes:

• Rate
• Average Size
• Percent of Total
• Loans per Member
• Growth Rate
• Charge-offs
• Total Expense
• Net Worth ratios
…. and several more

But don’t take my word for it, try out the demo! In demo mode, you will be able to view only the Total Loan category in the “Current” View Mode. But all of the data is there if you would like to purchase it.

We think this report will be especially valuable for CEOs and VPs of Lending, but it is also great for CFOs, VPs of Marketing who are concerned with the CU loan portfolio, anyone on the ALM or Supervisory commitees, board members, and branch managers. So be sure to tell everyone at your CU who would benefit!

As with all of our products, purchase of the Loan Report makes it available to ALL registered employees at your CU. If they are not already registered, you can Invite Them Here.

Check it out and let us know what you think!

KickStart results are in… and they are outstanding

January 7, 2013

KickStart is EverythingCU’s new online lending product. Carole Wight, President of Holy Rosary Credit Union in Kansas City, MO is using KickStart, and is thrilled with the results.

With the release of the latest 5300 NCUA report through the Third Quarter of 2012, we now have some hard numbers that show Carole’s outstanding loan growth improvement with the help of her new KickStart Lending tool.

Holy Rosary’s Total Loans (Acct 025B in the 5300 report) over the last several quarters looks like this:


Dec 31, 2010: 4,758,649
Mar 31, 2011: 4,647,966
Jun 30, 2011: 4,623,701
Sep 30, 2011: 4,719,143
Dec 31, 2011: 4,918,250
Mar 31, 2012: 7,623,506 <– Merger with a smaller CU
Jun 30, 2012: 7,607,091
Sep 30, 2012: 7,906,605 <– 1st full qtr w/KickStart

So as you can see via the numbers above, aside from their merger, KickStart has helped them see significant growth in the loan portfolio for the first time in quite a while. Besides the 4Q of 11, and the merger in 1Q 12, loan growth has been almost non-existent or even negative. Now armed with KickStart, Carole and her staff are able to serve members who want loans who can’t make it into the branch for whatever reason, or who want to apply for a loan during non-business hours. This most recent quarter represents loan growth of the portfolio by $299,514, which is a 3.94% increase. If that rate of growth continues, the CU will see a $1.2 million increase on a yearly comparison basis, which translates to a 15% increase on a starting loan portfolio of $7.6 million.

You can understand how excited we are for Carole to be having such fantastic success with KickStart, and for her members that are being served even better than they were before. It’s a joy for us to see Carole’s happiness with the service backed up by the proof of the NCUA 5300 report.

Thank you Carole for being such a great KickStart client! We are so thrilled that it’s working excellently for you, your staff, and your members! We are eagerly looking forward to more credit unions adopting KickStart and helping even more members apply for their loans online quickly and easily.

For more information about KickStart, just click here.

Helping new members make the switch

October 20, 2011

Online Switch Kits continue to get excellent media coverage. Today, I received an email newsletter from the Northwest Credit Union Association (serving credit unions in Oregon and Washington), and was tickled to see an article on Switch Kits featured. The article is titled Can Switch Kits Increase New Member Satisfaction?

It was particularly happy for me to see this article appear in that trade publication since EverythingCU’s Online Switch Kit was born out of a session I attended at a 2002 CUES conference held in Seattle. There was a breakout session called Switch Kits presented by a credit union marketer from Pinellas County FCU. This breakout session was packed to standing room only. At that time, not many people were thinking about the online world, so it just seemed natural to me to create an online version of what they were writing out by hand, and thus the EverythingCU Online Switch Kit was born.

One point of pride for us with our Online Switch Kit: Since EverythingCU.com serves only credit unions, we have only credit unions as clients of this product. Therefore, the EverythingCU.com Online Switch Kit will NEVER help a person make the switch from a credit union to a bank…. only the “correct” direction, and that is from a bank to a credit union. We do have competitors, but as far as I know, none of them can make this claim.

If you aren’t one of the 112 credit unions already using the Online Switch Kit, what are you waiting for? If you are one, then thank you for your continued patronage and we hope you are seeing terrific usage from it by your new members!