Posts Tagged ‘learning’

Hub N Spoke Social Media Strategy

December 7, 2011
As 2011 comes to a close, we can safely say that social media has become the norm rather than the exception, since Facebook has more than 10% of the world’s population (800 million out of 7 billion) using its site. Even broadcast TV puts twitter hashtags in their show’s title overlays. Because there are nearly as many social media outlets as there are social media users, implementing an effective strategy can be overwhelming. However, a few fundamental principles can help you keep your aim squarely on your marketing and business goals. Join me for this 101-level webinar on how to encourage people to go where you want to take them…back to your CU’s web site.

Attend this webinar and learn:

  • One of the most important and fundamental techniques to increase social media success
  • The place to start all social media campaigns that most people overlook
  • A step-by-step checklist to make sure you have your social media bases covered
  • The different characteristics of the major social media channels
  • Two common social media beliefs that are false and what to do instead

Click here for more info or to sign up: Hub N Spoke webinar

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All About QR Codes

April 1, 2011

I’ve just finished creating an instructional video, all about QR codes, their uses, and how to create them for free. It’s available for purchase in the EverythingCU Knowledge Warehouse. In this 20-minute video, I cover:

  • What QR Codes are
  • Where/when/how, and why to use them
  • How to generate them for free
  • Important sizing considerations
  • Techniques for insuring optimal QR code readability

Here is all the knowledge you need to get started with QR codes in your marketing materials! Impress your CEO and/or board members with your tech savviness!

Here’s the link to purchasing the full video: All About QR Codes

I’ve already gotten feedback that a CU marketing manager in the Buffalo area of New York was up and running with her first QR codes the same day that she purchased and watched this video! What are you waiting for? QR codes are fun and easy!

How to find Twitterers Near You

March 3, 2011

Here’s the latest from EverythingCU, and the first video in the Knowledge Warehouse to give you specific techniques to improve your social media results.

For those of you thinking about jumping in to Twitter, or even those who have started, but haven’t really connected with your community yet, I’ve created the first of what will be a series of instructional videos on how to get the most out of this new communication avenue.

The first one is “How to Find Twitterers Near You.” Check out the preview below, and if this sounds like something you want to learn, click to the order page. Happy tweeting!

Video intro to the Knowledge Warehouse

March 1, 2011

Here’s a video introduction to the new EverythingCU.com Knowledge Warehouse:

Let me know if you have any questions or comments about it! What would you like to learn about next?

Social Media Marketing University

June 18, 2010

We here at EverythingCU.com have built up quite a library of recorded webinar workshops on social media. In fact, taken together, you could say we’ve created a Social Media University for credit unions.

Here are links to the full curriculum. Take them either individually, or as whole, for a thorough understanding of marketing your credit union via online community channels:

Spiderweb: This foundational 101 webinar covers creating your Facebook account, Facebook fanpage, setting up an event on Facebook as well as twitter basics. Also covered in this webinar is using both twitter and Facebook to drive traffic back to your credit union’s web site.

Twitter 101: This foundational 101 webinar covers setting up a twitter account the right way, things to keep in mind when choosing your twitter handle, how to find other twitterers within a specified radius of your branches, and how to drive traffic back to your credit union’s web site using Twitter.

Bring Your Binoculars: This advanced 301-level webinar assumes you have the knowledge covered in the previous two webinars, and shows you how to tie your social media efforts together for greater impact. You’ll learn about tools to monitor what’s being said about your credit union online, and how to promote your credit union event using a number of free online resources.

Look Who’s Talking: This 101-level webinar covers how to handle responding to negative comments made online about your CU, and is geared for both CUs already participating in the online conversation as well as those on the fence who are looking for reassurance that diving in will not bring the end of the world.

Click on any of the links or graphics above to order and instantly download these recorded webinars!

Communicating Your Strength

January 30, 2009

It’s a scary time for the U.S. economy, and an awful time to be a bank. On the other hand, there has never been a better time to be a credit union than right NOW. This is our moment to shine, a beacon of hope and goodness in a sea of greed, corruption, and billions in bonuses doled out on sinking ships.

Join us on Thursday, February 5, for this timely EverythingCU.com webinar, Communicating Credit Union Strength to your Members. Lynn Giuliani will be giving us ideas and initiatives to communicate our CU’s strengths, no matter what the marketing budget.

This is our time, let’s make the MOST OF IT!