Posts Tagged ‘Twitter’

How to find Twitterers Near You

March 3, 2011

Here’s the latest from EverythingCU, and the first video in the Knowledge Warehouse to give you specific techniques to improve your social media results.

For those of you thinking about jumping in to Twitter, or even those who have started, but haven’t really connected with your community yet, I’ve created the first of what will be a series of instructional videos on how to get the most out of this new communication avenue.

The first one is “How to Find Twitterers Near You.” Check out the preview below, and if this sounds like something you want to learn, click to the order page. Happy tweeting!

Video intro to the Knowledge Warehouse

March 1, 2011

Here’s a video introduction to the new EverythingCU.com Knowledge Warehouse:

Let me know if you have any questions or comments about it! What would you like to learn about next?

PodCamp Boston 5 tomorrow!

September 24, 2010

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PodCamp Boston 5 starts tomorrow, and I’m excited to be going there with my sweetheart, Lesley Lambert. Both she and I will be facilitating sessions on Sunday. Lesley’s topic is Advanced Twitter, and I’ll be facilitating a discussion on Geolocation. I’ve facilitated sessions on Geolocation at RE BarCamp Orlando and RE BarCamp Rye, and my slidedeck for it has been viewed 1,178 times on Slideshare.net. I’ll be modifying the presentation for the PodCamp environment versus the real estate camp.

This will be my third PodCamp Boston, and lucky 13th camp of any variety.

I love the things that happen at camps, the people, the sessions, the networking, the brainstorming, the learning, the teaching, the sharing, the connections that people make. Being somewhat of a Camp veteran, I especially enjoy helping newcomers have a good experience as much as I enjoy reconnecting with old friends. I also love “seeing” the camp through others’ eyes, especially Camp virgins, but I love veteran’s thoughts, photos, videos, blogs, tweets, and whatever other media is produced.

Here are some links looking back at my previous Camp experiences, including PodCamp Boston 2, where I knew no one going into it, but made some great friends:

Looking forward to what this weekend brings at PodCamp Boston 5!

Geolocation is now rewarding

September 7, 2010

Family photo at Camden Yards, Oriole Wall of FameThis past weekend, I travelled with my family down to Baltimore for a reunion, including catching a ballgame at Camden Yards. While we were there, we stayed at the Crowne Plaza hotel in Timonium, MD. I’ve been using geolocation service Gowalla since Baer Tierkel turned me on to it in November of last year (2009). So upon arrival at the hotel, I opened the Gowalla app on my iPhone to check in. I immediately noticed that instead of a generic hotel icon, the Crowne Plaza had its own snazzy custom icon.

Crowne Plaza Gowalla iconSince the icon was so cool, I decided to send my Crowne Plaza check-in to Facebook and twitter. Within a short time, I noticed that a company I had never heard of sent me this tweet in response to my check-in:

Hi @mmpartee, join Topguest to get 50 Priority Club points for your next Crowne Plaza @gowalla check-in

Since I was busy with a family reunion, I didn’t have time to investigate this meaning behind this tweet until I returned home. So this morning, I visited the Topguest site, and noticed they had a Facebook page, which is good since there is very little about them on their own site. Via their Facebook page, I discovered this is a very new (4 month old) start-up based out of NYC.

They have 4 hotel reward programs under their belt, and they accept check-ins from all the major geolocation services: Brightkite, Foursquare, Gowalla, Facebook Places, and Twitter location. Topguest ties your geolocation check-in method(s) of choice to your hotel reward program(s) of choice. Since I love Gowalla and am already a Priority Club member, it was a snap for me to link the two. Priority Club encompasses the InterContinental Hotels Group (ICHG) which includes: Holiday Inn, Holiday Inn Express, Crowne Plaza, Staybridge Suites, and another recent discovery I love: Hotel Indigo.

Geolocation: it’s not just for mayorships and games anymore…

Social Media Marketing University

June 18, 2010

We here at EverythingCU.com have built up quite a library of recorded webinar workshops on social media. In fact, taken together, you could say we’ve created a Social Media University for credit unions.

Here are links to the full curriculum. Take them either individually, or as whole, for a thorough understanding of marketing your credit union via online community channels:

Spiderweb: This foundational 101 webinar covers creating your Facebook account, Facebook fanpage, setting up an event on Facebook as well as twitter basics. Also covered in this webinar is using both twitter and Facebook to drive traffic back to your credit union’s web site.

Twitter 101: This foundational 101 webinar covers setting up a twitter account the right way, things to keep in mind when choosing your twitter handle, how to find other twitterers within a specified radius of your branches, and how to drive traffic back to your credit union’s web site using Twitter.

Bring Your Binoculars: This advanced 301-level webinar assumes you have the knowledge covered in the previous two webinars, and shows you how to tie your social media efforts together for greater impact. You’ll learn about tools to monitor what’s being said about your credit union online, and how to promote your credit union event using a number of free online resources.

Look Who’s Talking: This 101-level webinar covers how to handle responding to negative comments made online about your CU, and is geared for both CUs already participating in the online conversation as well as those on the fence who are looking for reassurance that diving in will not bring the end of the world.

Click on any of the links or graphics above to order and instantly download these recorded webinars!

Look who’s talking about YOU!

June 14, 2010

I’ve had the great pleasure of presenting this social media topic (or online community communication is perhaps a better term): Look who’s talking about you. I was first invited to give this presentation by Jodi Torres (Thanks Jodi!) of CU Tech group for her organization’s Spring Consortium in Boston. I also presented this information to the Northeast Harland’s User Group in Portsmouth NH (Thanks Andrea!), and will give a webinar on it for EverythingCU.com this Thursday, June 17, as well.

This information is based on my own online experiences, and also draws heavily on groundbreaking work done by William Azaroff way back in the dark ages of social media (approx 2006-07 AD). Way back then, blogging was still the primary connection media, meaning Facebook and Twitter had not yet exploded in popularity. I’ve also drawn on the experience of various PR professionals in how to handle critiques (and worse) of your organization online or offline.

Here is a list of resources for further exploration on the topic, as well as links to first-hand information I covered in the presentation:

WILLIAM AZAROFF, Monitoring your brand health
WILLIAM AZAROFF, Responding to bloggers
DREW McLELLAN, 6 Steps to take if your company is criticized in a blog post
JOHN SOAT, Reputations at risk
MORRISS PARTEE, Motrin gives itself a migraine
CHRIS LOCKE et al, The Cluetrain Manifesto
RYAN UNDERWOOD, Tell us what you really think
LESLEY LAMBERT, BofA is on Twitter for the win
STEFAN BETZOLD, SM Monitoring Tools-an overview
DAN SCHAWBEL, Top 10 reputation tracking tools
DARREN BAREFOOT, I wanted to love Vancity, but now I loathe them
CULLEN WATERS, Vystar CU – Worst bank ever
JEFFRY PILCHER, Fighting axe grinders and their online vendettas

Outsourcing social media is a lot like outsourcing your face

May 19, 2010

I had the privilege of being a guest, along with Day Air Credit Union’s Design Manager, Monica Ginder, on Carla Day’s CU Chat Up BlogTalkRadio show today. The show was centered around credit union’s use of social media, and a question raised was, “Should CU’s ever outsource their social media efforts?” I replied on air, and I also typed into the chat box, “Outsourcing social media is a lot like outsourcing your face.”

Also in the show, Monica made a wonderful point; that as the Design Manager, she doesn’t get to interact with members in-person on a daily basis the way tellers, MSRs, and loan officers do. So social media is her window into her members’ world, and her opportunity to interact with them directly.

Thanks for having me on the show Carla, and thank you to all the listeners! If you want to listen, the show is located here.

Bring Your Binoculars

March 17, 2010

I’m excited to be delivering an advanced social media workshop webinar tomorrow, Bring Your Binoculars, an EverythingCU.com 301 Workshop. I’ll be going beyond Twitter and Facebook 101 to explain how to link your social media efforts together to increase their impact, how to monitor what people are saying about you, and how to promote your events.

I’ll be using several CUs in the examples you can follow along with: Mt. Lehman CU in BC, Fairwinds CU in Orlando FL, and Public Service CU in Michigan. We’re spanning North America to bring you the info you need!

Do you know your Retweet Number?

January 11, 2010

Did you know that every twitterer has a Retweet Number? What in the heck is a retweet and what’s a retweet number? A retweet is the method by which people pass along nuggets of information they find valuable or worthy to share with others. Your Retweet Number is simply the minimum number of characters you should leave at the end of your tweet if you want other people to be able to quickly and easily retweet what you have to say. If you don’t keep this number in mind, people will have to edit your tweets in order to Retweet them. In many cases, people may not retweet you, simply because you’ve filled up too much of your 140-character allotment, and they are too busy or otherwise engaged to take the time to figure out how to re-edit your tweet to fit the message back into the 140 character maximum.

Professional tweeters know their Retweet number, and do not exceed it when composing tweets they hope or expect to be retweeted.

All retweets have the following characters in common:

“RT @{your twitter name}: ”

So that means your Retweet number is 6 plus the length of your twitter name. (Six characters for the letters RT, the two spaces, the @ symbol, and the colon.) Since my Twitter name is mmpartee, which is 8 spaces, that means my Retweet number is 14. So as I type out a tweet that I hope or expect to be retweeted, I want to make sure that I have 14 or more characters left at the end of the line I’m composing.

Also, feel free to leave even more than your minimum retweet number remaining; if a tweet has fantastic pass-along value, it may get retweeted by more than one person. The only exception to allowing for your Retweet Number is if you use the phrase “Please Retweet” or “Pls RT” since it’s easy to remove this part of your message when retweeting.

While valuable, personal, and relevant content of a tweet is what is going to inspire others to retweet it, this simple knowledge of your personal Retweet Number can make the difference between being retweeted or not, and that can translate into thousands of additional views for your tweet. And finally, a person who wants to retweet your message has NO CHOICE but to shrink it down to fit the 140 character maximum, so they HAVE to edit your tweet anyway. Why not be polite and thoughtful and do the work for them? If you don’t leave room, they might not even acknowledge you as the originator of the message.

I’m also excited to announce I’ll be delivering a Twitter 101 Workshop webinar for EverythingCU.com on Thursday, January 21, and a more advanced session on Twitter: Where’s the ROI? for Online Impact 2010 this Thursday, January 14. I’m also helping organize PodCamp WesternMass 2 for Saturday, February 6.

To tweet or not to tweet: Is it even a question?

November 18, 2009

To tweet or not to tweet?

Is it still even a question?

Like everyone else, I only reluctantly joined the twitterverse initially. Nearly universally, people hearing about Twitter for the first time think it’s a dumb idea, one that has zero business use, and only marginal personal use. I think this reaction happens nearly for nearly everyone because you can’t see or understand Twitter until you get inside it.

Recently, the business case for twitter was poo-poo’ed by a real estate blogger, and it drew a strong reaction from realtors that successfully use twitter in their business. One of the commenters in favor of twitter stated that twitter users are in the top 2 percentile of intelligence. While clearly this is an overstatement, not based on facts, it IS possible to have a twitter experience of only very smart people. What sets social media apart from the broadcast model that preceded it is that EVERYONE gets to control who is or is not in their very own network. If you want to only follow brilliant people, then you are free to do so.

Because I’ve been in the twitterverse for so long (more than two years), it’s hard for me to remember that many people haven’t been exposed to it, nor have the time to develop a quality group of people to tweet with. Twitter advocate and consultant Laura Fitton (@Pistachio) continues to make arguments for twitter for businesses. I applaud that she is bridging the gap. But for many people, they will simply have to experience Twitter, or at least see it in action, to understand its usefulness.

I was recently witness to a new use of Twitter that leaves me chuckling and shaking my head…. and that is as extension of one’s own brain. Shari Storm, VP of Marketing at Verity CU in Seattle, and author of Motherhood is the New MBA, recently tweeted that she had written a note to herself, “Evaluate MOH”, and couldn’t remember what it meant. Lo and behold, several of her twitter followers chimed in with possible meanings of MOH. Many replies were funny, and the correct answer, Messages On Hold, was mentioned by several people.

Think about that for a second… Shari wrote a note to herself, designed for her eyes only, forgot what it meant, and then asked friends and strangers for help deciphering it. And they did! What better case for Twitter could be made than as extension of one’s own brain?

By the way, what got me hooked on Twitter, back in 2007, after the typical false start phase that everyone goes through, was a tweet sent by Brent Dixon relaying something that Shari said in a presentation that was occurring 1000 miles away from me at the time. Brent tweeted that Shari said “of new members joining Verity CU, three times more cite their blog as the reason than direct mail.” It was an important bit of information that I would have never known had it not been for Brent, Shari, and twitter. And I was hooked.

If you are interested in hearing Shari talk about her book, Motherhood is the New MBA, you can hear her interviewed, 30 minutes into this 60 minute TQ Radio show, recorded Monday Nov 16, 2009.