Posts Tagged ‘event’

Especially valuable for small credit unions

September 27, 2012

Matt and I recently had the pleasure of attending a small credit union conference in Zoar, Ohio, called Making History 2012. It was hosted by CDFI grant writing specialists, CU Strategic Planning led by Jamie Chase and Chuck Cockburn.

One of the reasons we were especially excited to attend was to meet in person one of our favorite clients, Carole Wight, President of Holy Rosary Credit Union in Kansas City, Missouri. Carole was a delight, and the work that she does at her credit union is impressive. Carole also uses KickStart, our online loan generator, and she loves the product. So much so that she wrote the following email to the Director of the Office of Small Credit Unions in Missouri:

Kevin:

I had to write you about EverythingCU.com. I use this site constantly.  You can download sample documents, get advice, purchase an online switch kit, watch inexpensive marketing webinars and have an online loan application system.

I soon will use all of their products. My outreach efforts are stronger as a small credit union because of this site.  Go to my homepage and look at my online loan application. The beauty is that it is designed so that there is no non-public personal information exchanged with social and account number.  It is just simple, but it works. I paid under $500 for the year for this site.  My loan volume has increased as a result.

Small credit unions need a tool like this. In my humble opinion, if they don’t see the value, we need to help them see the value. I would be happy to answer any questions you might have or meet with you. This is probably my number 1 tool for marketing information.

Thanks, Kevin.  Please feel free to have any interested credit union contact me also.

Carole Wight, President
Holy Rosary Credit Union
Kansas City, MO  64106

We are quite honored to call Carole a friend, as well as a client.

Origins of REBarCamps, PodCamps and Unconferences

June 9, 2011

Where in the heck did this crazy REBarCamp/PodCamp/BarCampBank unconference craze begin? And perhaps more importantly, why do so many people hold such fondess and get so excited for these events?

All this and more is revealed in my guest article on the REBarCamp Orlando site.

Social Media Marketing University

June 18, 2010

We here at EverythingCU.com have built up quite a library of recorded webinar workshops on social media. In fact, taken together, you could say we’ve created a Social Media University for credit unions.

Here are links to the full curriculum. Take them either individually, or as whole, for a thorough understanding of marketing your credit union via online community channels:

Spiderweb: This foundational 101 webinar covers creating your Facebook account, Facebook fanpage, setting up an event on Facebook as well as twitter basics. Also covered in this webinar is using both twitter and Facebook to drive traffic back to your credit union’s web site.

Twitter 101: This foundational 101 webinar covers setting up a twitter account the right way, things to keep in mind when choosing your twitter handle, how to find other twitterers within a specified radius of your branches, and how to drive traffic back to your credit union’s web site using Twitter.

Bring Your Binoculars: This advanced 301-level webinar assumes you have the knowledge covered in the previous two webinars, and shows you how to tie your social media efforts together for greater impact. You’ll learn about tools to monitor what’s being said about your credit union online, and how to promote your credit union event using a number of free online resources.

Look Who’s Talking: This 101-level webinar covers how to handle responding to negative comments made online about your CU, and is geared for both CUs already participating in the online conversation as well as those on the fence who are looking for reassurance that diving in will not bring the end of the world.

Click on any of the links or graphics above to order and instantly download these recorded webinars!

Communicating Your Strength

January 30, 2009

It’s a scary time for the U.S. economy, and an awful time to be a bank. On the other hand, there has never been a better time to be a credit union than right NOW. This is our moment to shine, a beacon of hope and goodness in a sea of greed, corruption, and billions in bonuses doled out on sinking ships.

Join us on Thursday, February 5, for this timely EverythingCU.com webinar, Communicating Credit Union Strength to your Members. Lynn Giuliani will be giving us ideas and initiatives to communicate our CU’s strengths, no matter what the marketing budget.

This is our time, let’s make the MOST OF IT!

When is an ad not an ad?

November 3, 2008

Social media advertising: an oxymoron? When many marketers learn about social media, they ask themselves either: “How can I get involved with this?” or “How can I advertise here?” Many people think that you should never “advertise” on social media or social networking channels. But others have proven that smart advertising or marketing does work on social avenues.

Enter Ben & Jerry’s and Starbucks. Both companies have a new campaign, conducted online, and propogated through social networks such as Facebook, that give away a free sample tomorrow, November 4, U.S. election day, if you provide evidence that you have voted.

In Ben & Jerry’s case, the offer is a free scoop of ice cream between 5 pm and 8 pm. While there is no B&J very near to me, I will make the drive with my son, after voting, to get a scoop. In Starbucks case, there is a free tall brewed coffee, good any time on November 4.

Both Starbucks and Ben & Jerry’s are marketing via two important avenues on Facebook simultaneously. The have both used the Sponsored Ad space on Facebook’s new home page, AND, they have both created Facebook events for their one-day specials. With a head start,Ben & Jerry’s currently claims 197,985 people attending (14,601 people have posted a comment on the event wall), while Starbucks has 65,498 people attending (and more than 5,000 posts on the event wall). I’m not sure how much the Facebook ad cost, but the cost for an organization to create a Facebook event is zero.

Facebook itself is doing it’s part to encourage voter turnout by enabling people to “donate” their status to become a message to vote at midnight on Election Day. (So far, 500,653 have done so.)

Facebook initially missed an opportunity, by only allowing three choices in the “get the vote” message. The choices were a.) Obama, b.) McCain, or c.) a write in candidate of your choice. I immediately looked for an option to “vote for the candidate of your choice”, but had to kludge my answer that people should vote “their conscience” which becomes ungrammatical in the different settings in which the answer appears. Facebook has since added a “just get out the vote” option.

Do the Starbucks and Ben & Jerry’s campaigns count as “advertising” because they are both campaigns that promote doing your civic duty to vote? Can your shop come up with as creative a marketing campaign that is also doing its part to promote the social good?