As 2011 comes to a close, we can safely say that social media has become the norm rather than the exception, since Facebook has more than 10% of the world’s population (800 million out of 7 billion) using its site. Even broadcast TV puts twitter hashtags in their show’s title overlays. Because there are nearly as many social media outlets as there are social media users, implementing an effective strategy can be overwhelming. However, a few fundamental principles can help you keep your aim squarely on your marketing and business goals. Join me for this 101-level webinar on how to encourage people to go where you want to take them…back to your CU’s web site.
Attend this webinar and learn:
One of the most important and fundamental techniques to increase social media success
The place to start all social media campaigns that most people overlook
A step-by-step checklist to make sure you have your social media bases covered
The different characteristics of the major social media channels
Two common social media beliefs that are false and what to do instead
We have our SEG list but when was the last time we called them? What do we say? Where do we start? In this session, Josh Allison shares his story of starting from scratch and rebuilding a community partner program into a vibrant outreach vehicle. In this session, you will learn the strategies needed to develop mutually beneficial relationships with new and existing SEGs using Dunay’s four C’s of business development: content, connection, communication and conversion.
Attend this webinar and learn:
Start small and still finish big.
Speak to your partners in a way that will make them actually want to listen to you.
Create internal SEG advocates that will share your message for you.
Here’s the latest from EverythingCU, and the first video in the Knowledge Warehouse to give you specific techniques to improve your social media results.
For those of you thinking about jumping in to Twitter, or even those who have started, but haven’t really connected with your community yet, I’ve created the first of what will be a series of instructional videos on how to get the most out of this new communication avenue.
The first one is “How to Find Twitterers Near You.” Check out the preview below, and if this sounds like something you want to learn, click to the order page. Happy tweeting!
We’ve got a new innovation to help you out in your endeavors… our new Knowledge Warehouse. We have placed all of the online video tutorials that I’ve shared with you on the discussion in the Knowledge Warehouse, ready for you to view instantly, at any time. All of the videos pertaining to EverythingCU are absolutely free of charge. There is even a new video there called “Under the Hood of EverythingCU” which covers some discussion navigation techniques you might not be familiar with. Once you purchase a video, anyone at your credit union can also access it, and you can watch it at any time since there will be a link to it on your personal profile page.
In addition, I am working on creating a new set of online video tutorials for the Knowledge Warehouse, and these will cover many aspects of social media marketing, including Facebook, Twitter, and LinkedIn tips. Others areas I can cover, if there is interest, include blogging, podcasting, and videocasting. These instructional videos will be available for a nominal charge, and you’ll be able to watch them instantly on your computer screen as well.
If there are any aspects of social media you specifically want me to cover, please shoot me an email at any time. I’ve been involved in this field since 2005 (or since 2000 if you count EverythingCU as a form of social media), and I’d love to share my knowledge for the benefit of you marvelous EverythingCU’ers.
In the course of creating a video parody of the Gregory Brothers’ Backin Up song for PodCamp WesternMass 3, I noticed that they clicked “like” on a video describing a homeless man with a fantastic voice in Columbus Ohio. As I was in the middle of a project, I didn’t click on the link to watch the video. Amazingly, one day later, as I was checking my credit union twitterfeed, I saw from OHCreditUnions that a friend of mine and EverythingCU.com member, Amanda Thomas, had offered him $10,000 worth of voiceover work for the Central Ohio Chapter of the Ohio CU League, of which she is President. She has also connected one of the credit unions in her chapter to give him financial literacy counseling and budgeting advice with all the voice-over offers that are pouring in thanks to the video being shared extensively on YouTube, and now tv media.
Thanks for living the CU difference Amanda! Please share with us here any videos here of your interviews on national tv!
Ondine is an expert in credit union credit cards and her consulting branch is Card Analysis Solutions. Because of her deep knowledge of this arena of CU business, she routinely saves her clients tens of thousands of dollars by eliminating unnecessary and redundant charges coming from the card processor.
In this webinar, Ondine will show you how to analyze YOUR current card portfolio to determine what course of marketing action will maximize your ROI. Sometimes your card processor wants to sell you something that will benefit your credit union, but sometimes they are trying to sell you something which is in their best interests, which is not necessarily yours. Attend this webinar to gain the knowledge to put yourself in the driver’s seat of your card portfolio. You might even end up being able to save your CU some money on the expense side as well.
In the meantime, make sure your credit union is listed in the national database of the Credit Card Connection by registering here (which is FREE). Suze Orman continually promotes this site through her latest book and tv appearances, and credit unions that are featured get a steady flow of new card applications.
To learn more about the webinar including pricing, or to sign up for it, register yourself on EverythingCU.com (which is quick, free and easy) if you haven’t already, and check out this webinar’s detail page here.
In this 4-minute video, I explain the benefits of EverythingCU.com Executive Membership, how to order it, and how it works. If you have any questions, please feel free to email me any time!
We here at EverythingCU.com have built up quite a library of recorded webinar workshops on social media. In fact, taken together, you could say we’ve created a Social Media University for credit unions.
Here are links to the full curriculum. Take them either individually, or as whole, for a thorough understanding of marketing your credit union via online community channels:
Spiderweb: This foundational 101 webinar covers creating your Facebook account, Facebook fanpage, setting up an event on Facebook as well as twitter basics. Also covered in this webinar is using both twitter and Facebook to drive traffic back to your credit union’s web site.
Twitter 101: This foundational 101 webinar covers setting up a twitter account the right way, things to keep in mind when choosing your twitter handle, how to find other twitterers within a specified radius of your branches, and how to drive traffic back to your credit union’s web site using Twitter.
Bring Your Binoculars: This advanced 301-level webinar assumes you have the knowledge covered in the previous two webinars, and shows you how to tie your social media efforts together for greater impact. You’ll learn about tools to monitor what’s being said about your credit union online, and how to promote your credit union event using a number of free online resources.
Look Who’s Talking: This 101-level webinar covers how to handle responding to negative comments made online about your CU, and is geared for both CUs already participating in the online conversation as well as those on the fence who are looking for reassurance that diving in will not bring the end of the world.
Click on any of the links or graphics above to order and instantly download these recorded webinars!
I’m excited to be delivering an advanced social media workshop webinar tomorrow, Bring Your Binoculars, an EverythingCU.com 301 Workshop. I’ll be going beyond Twitter and Facebook 101 to explain how to link your social media efforts together to increase their impact, how to monitor what people are saying about you, and how to promote your events.
I’ll be using several CUs in the examples you can follow along with: Mt. Lehman CU in BC, Fairwinds CU in Orlando FL, and Public Service CU in Michigan. We’re spanning North America to bring you the info you need!
Yesterday, Lisa Hochgraf wrote an interesting post about Fun First on the CUES Nexus blog. It made me think of the post I wrote a little while back about Rock Band and its implications for CUs. So I thought I’d expound a little further.
Instead of thinking about fun first, spinach second, let’s think about it in terms of education that simultaneously entertains (or entertainment that simultaneously educates). It is possible to do both at the same time, and Rock Band is proof.
The concepts that led to Guitar Hero/Rock Band originally started in MIT Learning Labs as a project to figure out how to make learning to play music easier, more fun, and accessible to more people. The rest is history, and the revenue now being generated by both the franchises is incredible, with nearly no end in sight. I know that the CU movement can figure out and create its own version of Guitar Hero.
Keys to Rock Band’s high popularity:
• It makes you feel like a rock star
• You get to hear fans screaming for you
• For minimal effort, you are actively a participant in the music and never out of tune
• It’s hilarious even if you fail
• It’s SOCIAL – you can play with your friends at your house, on the other side of the country, or even around the world
• New songs are continually being programmed to work with the games, generating additional revenue, and making fans happy, and continually making the game newly interesting to play again
• It comes with a bunch of great songs right out of the box, the best songs from a range of decades (even going back to the sixties) making it appealing for young and old, across generations even
What can CUs learn from all of this? Let’s see if we can invent/create something which:
• Entertains and educates at the same time
• Ties into something we are already familiar with and enjoy
• Is fun to play with friends both online and in-person
• Has expansion possibilities (razor and blade model) that both generate revenue and continue to make playing the game interesting
• If its a game, you progress through levels
• You can compare your score to others for people who like the competitive aspect.
• It’s fun whether you win or lose, but more fun to win
I may be dreaming, but I hope someone is working on this now. Go for it! As they say on wikipedia, be bold!
As 2011 comes to a close, we can safely say that social media has become the norm rather than the exception, since Facebook has more than 10% of the world’s population (800 million out of 7 billion) using its site. Even broadcast TV puts twitter hashtags in their show’s title overlays. Because there are nearly as many social media outlets as there are social media users, implementing an effective strategy can be overwhelming. However, a few fundamental principles can help you keep your aim squarely on your marketing and business goals. Join me for this 101-level webinar on how to encourage people to go where you want to take them…back to your CU’s web site.
EverythingCU.com World 2.0 Adventure 