10.49% loan growth for our KickStart client

While the NCUA has not yet released the 4th Quarter 2012 5300-data for all CUs, it is available for many CUs on an individual basis.

We can’t help but be beaming proud of Carole Wight and Holy Rosary CU…. and the terrific results she’s getting with her EverythingCU.com KickStart.

I just checked the 4Q12 5300 report for Holy Rosary, and it’s even better than we thought it’d be! We were hoping they would maintain a 3.9% lending growth rate, and THEY WOUND UP BEATING IT! Lending is up EVEN MORE than the previous quarter! Loans are up by 6.3% in just the past quarter!

The last two quarters combined have seen Holy Rosary’s lending go up by 10.49%! If her loan portfolio continues to grow at that pace, her CU will have seen a TWENTY PERCENT increase in loans for the year! Wow! Never in our wildest imaginations did we think KickStart could have such an immediate impact on a CU’s loan portfolio, but the proof is in the NCUA 5300 numbers.

Here is the latest:
Dec 31, 2010: 4,758,649
Mar 31, 2011: 4,647,966
Jun 30, 2011: 4,623,701
Sep 30, 2011: 4,719,143
Dec 31, 2011: 4,918,250
Mar 31, 2012: 7,623,506 <– Merger with a smaller CU
Jun 30, 2012: 7,607,091
Sep 30, 2012: 7,906,605 <– 1st full qtr w/KickStart
Dec 31, 2012: 8,405,157 <– 2nd full qtr w/KickStart

If you are ready to give KickStart Online Lending a try, then check out the SPECIAL OFFER we are running, or learn more on the KickStart information page.

Announcing the EverythingCU.com Loan Report

Exciting news…. we are proud to launch a brand new product here at EverythingCU.com. Building on the long-running success of our Marketing Budget Report, we’ve now built a super-dandy Loan Report.

This Loan Report has all of the same great peer group comparisons as the Marketing Budget Report (virtually any number of peers from 10 to 5000, compare by Assets, Number of Members, or Total Loans), and compare by State, Region, or the USA.

But this new Loan Report has FAR more comparison data because the NCUA 5300 has much greater detail about loans.

This nifty new Loan Report lets you view these loan breakouts:

• Total Loans
• Mortgages
• Other R.E.
• New Auto
• Used Auto
• Credit Cards
• Unsecured
• Business Loans
• All Other Loans

And in addition, for each of these loan breakouts, we offer a full variety of View Modes:

• Rate
• Average Size
• Percent of Total
• Loans per Member
• Growth Rate
• Charge-offs
• Total Expense
• Net Worth ratios
…. and several more

But don’t take my word for it, try out the demo! In demo mode, you will be able to view only the Total Loan category in the “Current” View Mode. But all of the data is there if you would like to purchase it.

We think this report will be especially valuable for CEOs and VPs of Lending, but it is also great for CFOs, VPs of Marketing who are concerned with the CU loan portfolio, anyone on the ALM or Supervisory commitees, board members, and branch managers. So be sure to tell everyone at your CU who would benefit!

As with all of our products, purchase of the Loan Report makes it available to ALL registered employees at your CU. If they are not already registered, you can Invite Them Here.

Check it out and let us know what you think!

KickStart results are in… and they are outstanding

KickStart is EverythingCU’s new online lending product. Carole Wight, President of Holy Rosary Credit Union in Kansas City, MO is using KickStart, and is thrilled with the results.

With the release of the latest 5300 NCUA report through the Third Quarter of 2012, we now have some hard numbers that show Carole’s outstanding loan growth improvement with the help of her new KickStart Lending tool.

Holy Rosary’s Total Loans (Acct 025B in the 5300 report) over the last several quarters looks like this:

Dec 31, 2010: 4,758,649
Mar 31, 2011: 4,647,966
Jun 30, 2011: 4,623,701
Sep 30, 2011: 4,719,143
Dec 31, 2011: 4,918,250
Mar 31, 2012: 7,623,506 <– Merger with a smaller CU
Jun 30, 2012: 7,607,091
Sep 30, 2012: 7,906,605 <– 1st full qtr w/KickStart

So as you can see via the numbers above, aside from their merger, KickStart has helped them see significant growth in the loan portfolio for the first time in quite a while. Besides the 4Q of 11, and the merger in 1Q 12, loan growth has been almost non-existent or even negative. Now armed with KickStart, Carole and her staff are able to serve members who want loans who can’t make it into the branch for whatever reason, or who want to apply for a loan during non-business hours. This most recent quarter represents loan growth of the portfolio by $299,514, which is a 3.94% increase. If that rate of growth continues, the CU will see a $1.2 million increase on a yearly comparison basis, which translates to a 15% increase on a starting loan portfolio of $7.6 million.

You can understand how excited we are for Carole to be having such fantastic success with KickStart, and for her members that are being served even better than they were before. It’s a joy for us to see Carole’s happiness with the service backed up by the proof of the NCUA 5300 report.

Thank you Carole for being such a great KickStart client! We are so thrilled that it’s working excellently for you, your staff, and your members! We are eagerly looking forward to more credit unions adopting KickStart and helping even more members apply for their loans online quickly and easily.

For more information about KickStart, just click here.

Marketing your CU’s Credit Cards

Right now, it’s a little bit more than a month away, but I’m nevertheless already excited for EverythingCU’s next webinar, How to Determine Your Credit Card Portfolio’s Marketing Needs which will be presented by Ondine Irving, creator of the nationally recognized Credit Card Connection program.

Ondine is an expert in credit union credit cards and her consulting branch is Card Analysis Solutions. Because of her deep knowledge of this arena of CU business, she routinely saves her clients tens of thousands of dollars by eliminating unnecessary and redundant charges coming from the card processor.

In this webinar, Ondine will show you how to analyze YOUR current card portfolio to determine what course of marketing action will maximize your ROI. Sometimes your card processor wants to sell you something that will benefit your credit union, but sometimes they are trying to sell you something which is in their best interests, which is not necessarily yours. Attend this webinar to gain the knowledge to put yourself in the driver’s seat of your card portfolio. You might even end up being able to save your CU some money on the expense side as well.

In the meantime, make sure your credit union is listed in the national database of the Credit Card Connection by registering here (which is FREE). Suze Orman continually promotes this site through her latest book and tv appearances, and credit unions that are featured get a steady flow of new card applications.

To learn more about the webinar including pricing, or to sign up for it, register yourself on EverythingCU.com (which is quick, free and easy) if you haven’t already, and check out this webinar’s detail page here.