Posts Tagged ‘webinar’

Hub N Spoke Social Media Strategy

December 7, 2011
As 2011 comes to a close, we can safely say that social media has become the norm rather than the exception, since Facebook has more than 10% of the world’s population (800 million out of 7 billion) using its site. Even broadcast TV puts twitter hashtags in their show’s title overlays. Because there are nearly as many social media outlets as there are social media users, implementing an effective strategy can be overwhelming. However, a few fundamental principles can help you keep your aim squarely on your marketing and business goals. Join me for this 101-level webinar on how to encourage people to go where you want to take them…back to your CU’s web site.

Attend this webinar and learn:

  • One of the most important and fundamental techniques to increase social media success
  • The place to start all social media campaigns that most people overlook
  • A step-by-step checklist to make sure you have your social media bases covered
  • The different characteristics of the major social media channels
  • Two common social media beliefs that are false and what to do instead

Click here for more info or to sign up: Hub N Spoke webinar

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SEG Inreach Webinar

May 31, 2011

 

Webinar - SEG Inreach

We have our SEG list but when was the last time we called them? What do we say? Where do we start? In this session, Josh Allison shares his story of starting from scratch and rebuilding a community partner program into a vibrant outreach vehicle. In this session, you will learn the strategies needed to develop mutually beneficial relationships with new and existing SEGs using Dunay’s four C’s of business development: content, connection, communication and conversion.

 

Attend this webinar and learn:
  • Start small and still finish big.
  • Speak to your partners in a way that will make them actually want to listen to you.
  • Create internal SEG advocates that will share your message for you.
For more information or to sign up, click here.

 

Member Profile: Bobbie Garner

February 22, 2011

Unlike retail businesses, at an online business like EverythingCU.com, we don’t get regular in-person interaction with our customers. Which is one of the reasons I love speaking to CU leagues and conducting hands-on social media workshops for them. And it’s also the reason why I particularly loved the phone call I had today with EverythingCU’er Bobbie Garner.

Recently I got to meet Bobbie in person at the CU Water Cooler Symposium in Indianapolis at the end of October. Bobbie had just attended the first-ever EverythingCU Webinar Roundtable, so it was pretty cool to meet her in-person just two days later. At the Symposium, Bobbie told me that her credit union was really liking their new Beehive online budget tracking tool from EverythingCU.

Recently, I got to chat with Bobbie a little bit more, to find out how Beehive was working for her. She told me that she was excited to be using it for her 2011 budget, and that the credit union had looked at other options, but none was as easy-to-use and inexpensive as Beehive. It turns out that Bobbie works part-time for the credit union; and the marketing budget is coordinated between four people; herself, their full time Community Relations Specialist who is a recent college grad, and two other executives at Health Care Professionals FCU.

In the course of the conversation, Bobbie also told me that the budget that she has to work with at Health Care Professionals FCU is much more than her budget last year, thanks to EverythingCU’s Marketing Budget Report. She said that by using the “Export to Excel” function of several report pages, and turning them into graphs, it was clear that her credit union’s marketing budget was well below comparable credit unions. The CU Marketing Budget Report is also extremely inexpensive, and we keep it that way on purpose, both for selfish and altruistic reasons. We hope hundreds more credit unions take advantage of it; selfishly, because if CUs use it to get their budgets increased, we hope they spend some of those ‘extra’ dollars on us, but also altruistically in that we truly love to further the credit union movement, and increasing marketing budgets will spread the good CU word even farther.

Bobbie also mentioned that the EverythingCU site is a wonderful resource in its own right, and how she reminds the credit union’s Specialist to always check the Document Center before creating a new document from scratch since there are more than 1400 documents in that library!

Basically, we wish we could plant a tree to grow more clients like Bobbie and HCP FCU… they are big fans of EverythingCU (and we’re big fans of theirs), and they use many of our products: the Executive Membership, webinars, the EverythingCU CU Marketing Budget Report, and most recently our Beehive Online Budget Tracking tool. We’re thrilled that they are getting great value from being a part of this online community!

Marketing your CU’s Credit Cards

December 16, 2010

Right now, it’s a little bit more than a month away, but I’m nevertheless already excited for EverythingCU’s next webinar, How to Determine Your Credit Card Portfolio’s Marketing Needs which will be presented by Ondine Irving, creator of the nationally recognized Credit Card Connection program.

Ondine is an expert in credit union credit cards and her consulting branch is Card Analysis Solutions. Because of her deep knowledge of this arena of CU business, she routinely saves her clients tens of thousands of dollars by eliminating unnecessary and redundant charges coming from the card processor.

In this webinar, Ondine will show you how to analyze YOUR current card portfolio to determine what course of marketing action will maximize your ROI. Sometimes your card processor wants to sell you something that will benefit your credit union, but sometimes they are trying to sell you something which is in their best interests, which is not necessarily yours. Attend this webinar to gain the knowledge to put yourself in the driver’s seat of your card portfolio. You might even end up being able to save your CU some money on the expense side as well.

In the meantime, make sure your credit union is listed in the national database of the Credit Card Connection by registering here (which is FREE). Suze Orman continually promotes this site through her latest book and tv appearances, and credit unions that are featured get a steady flow of new card applications.

To learn more about the webinar including pricing, or to sign up for it, register yourself on EverythingCU.com (which is quick, free and easy) if you haven’t already, and check out this webinar’s detail page here.

Webinar: Effective Cross-Selling Techniques

September 21, 2010

I’m looking forward to our next EverythingCU.com webinar, Effective Cross-Selling Techniques, coming up this Thursday, September 28. It will be presented by the 2007 Business Development Professional of the Year, Sean McDonald, who is the Chief Marketing Officer for Liberty Savings Federal Credit Union in New Jersey.

Purposeful Partnerships

August 4, 2010

I’m excited for tomorrow’s EverythingCU.com webinar, Purposeful Partnerships. Josh Allison, Relationship Management Officer for Horizon CU in Spokane has an exciting and dynamic program.

The description: By changing our business development and youth education message and method, we can shy away from the vendor stigma and move quickly to that of a cherished community partner. Business Development is more than donuts and handshakes and youth education is more than classroom presentations. By using financial literacy as our conversation catalyst, we become the solution for a problem that is permeateing our schools, our businesses and our families – financial stress.

If you attend this webinar, you’ll learn:
• How to rethink the idea that “membership is THE main employer benefit” worth promoting
• Understanding the true leverage of credit union philosophy in action
• How to move from “vendor” to “valuable” status with your school and business partnerships
• How to transfer the trust created by your classroom educator to the branch staff

You can see all the credit unions attending this webinar here!

Social Media Marketing University

June 18, 2010

We here at EverythingCU.com have built up quite a library of recorded webinar workshops on social media. In fact, taken together, you could say we’ve created a Social Media University for credit unions.

Here are links to the full curriculum. Take them either individually, or as whole, for a thorough understanding of marketing your credit union via online community channels:

Spiderweb: This foundational 101 webinar covers creating your Facebook account, Facebook fanpage, setting up an event on Facebook as well as twitter basics. Also covered in this webinar is using both twitter and Facebook to drive traffic back to your credit union’s web site.

Twitter 101: This foundational 101 webinar covers setting up a twitter account the right way, things to keep in mind when choosing your twitter handle, how to find other twitterers within a specified radius of your branches, and how to drive traffic back to your credit union’s web site using Twitter.

Bring Your Binoculars: This advanced 301-level webinar assumes you have the knowledge covered in the previous two webinars, and shows you how to tie your social media efforts together for greater impact. You’ll learn about tools to monitor what’s being said about your credit union online, and how to promote your credit union event using a number of free online resources.

Look Who’s Talking: This 101-level webinar covers how to handle responding to negative comments made online about your CU, and is geared for both CUs already participating in the online conversation as well as those on the fence who are looking for reassurance that diving in will not bring the end of the world.

Click on any of the links or graphics above to order and instantly download these recorded webinars!

Look who’s talking about YOU!

June 14, 2010

I’ve had the great pleasure of presenting this social media topic (or online community communication is perhaps a better term): Look who’s talking about you. I was first invited to give this presentation by Jodi Torres (Thanks Jodi!) of CU Tech group for her organization’s Spring Consortium in Boston. I also presented this information to the Northeast Harland’s User Group in Portsmouth NH (Thanks Andrea!), and will give a webinar on it for EverythingCU.com this Thursday, June 17, as well.

This information is based on my own online experiences, and also draws heavily on groundbreaking work done by William Azaroff way back in the dark ages of social media (approx 2006-07 AD). Way back then, blogging was still the primary connection media, meaning Facebook and Twitter had not yet exploded in popularity. I’ve also drawn on the experience of various PR professionals in how to handle critiques (and worse) of your organization online or offline.

Here is a list of resources for further exploration on the topic, as well as links to first-hand information I covered in the presentation:

WILLIAM AZAROFF, Monitoring your brand health
WILLIAM AZAROFF, Responding to bloggers
DREW McLELLAN, 6 Steps to take if your company is criticized in a blog post
JOHN SOAT, Reputations at risk
MORRISS PARTEE, Motrin gives itself a migraine
CHRIS LOCKE et al, The Cluetrain Manifesto
RYAN UNDERWOOD, Tell us what you really think
LESLEY LAMBERT, BofA is on Twitter for the win
STEFAN BETZOLD, SM Monitoring Tools-an overview
DAN SCHAWBEL, Top 10 reputation tracking tools
DARREN BAREFOOT, I wanted to love Vancity, but now I loathe them
CULLEN WATERS, Vystar CU – Worst bank ever
JEFFRY PILCHER, Fighting axe grinders and their online vendettas

Bring Your Binoculars

March 17, 2010

I’m excited to be delivering an advanced social media workshop webinar tomorrow, Bring Your Binoculars, an EverythingCU.com 301 Workshop. I’ll be going beyond Twitter and Facebook 101 to explain how to link your social media efforts together to increase their impact, how to monitor what people are saying about you, and how to promote your events.

I’ll be using several CUs in the examples you can follow along with: Mt. Lehman CU in BC, Fairwinds CU in Orlando FL, and Public Service CU in Michigan. We’re spanning North America to bring you the info you need!

Do you know your Retweet Number?

January 11, 2010

Did you know that every twitterer has a Retweet Number? What in the heck is a retweet and what’s a retweet number? A retweet is the method by which people pass along nuggets of information they find valuable or worthy to share with others. Your Retweet Number is simply the minimum number of characters you should leave at the end of your tweet if you want other people to be able to quickly and easily retweet what you have to say. If you don’t keep this number in mind, people will have to edit your tweets in order to Retweet them. In many cases, people may not retweet you, simply because you’ve filled up too much of your 140-character allotment, and they are too busy or otherwise engaged to take the time to figure out how to re-edit your tweet to fit the message back into the 140 character maximum.

Professional tweeters know their Retweet number, and do not exceed it when composing tweets they hope or expect to be retweeted.

All retweets have the following characters in common:

“RT @{your twitter name}: ”

So that means your Retweet number is 6 plus the length of your twitter name. (Six characters for the letters RT, the two spaces, the @ symbol, and the colon.) Since my Twitter name is mmpartee, which is 8 spaces, that means my Retweet number is 14. So as I type out a tweet that I hope or expect to be retweeted, I want to make sure that I have 14 or more characters left at the end of the line I’m composing.

Also, feel free to leave even more than your minimum retweet number remaining; if a tweet has fantastic pass-along value, it may get retweeted by more than one person. The only exception to allowing for your Retweet Number is if you use the phrase “Please Retweet” or “Pls RT” since it’s easy to remove this part of your message when retweeting.

While valuable, personal, and relevant content of a tweet is what is going to inspire others to retweet it, this simple knowledge of your personal Retweet Number can make the difference between being retweeted or not, and that can translate into thousands of additional views for your tweet. And finally, a person who wants to retweet your message has NO CHOICE but to shrink it down to fit the 140 character maximum, so they HAVE to edit your tweet anyway. Why not be polite and thoughtful and do the work for them? If you don’t leave room, they might not even acknowledge you as the originator of the message.

I’m also excited to announce I’ll be delivering a Twitter 101 Workshop webinar for EverythingCU.com on Thursday, January 21, and a more advanced session on Twitter: Where’s the ROI? for Online Impact 2010 this Thursday, January 14. I’m also helping organize PodCamp WesternMass 2 for Saturday, February 6.