Augmented Reality

I’ve written previously about Augmented Reality. I’m surprised that it hasn’t gained much more traction in the past couple of years. I still feel like this could be the next big thing.

An intro to Augmented Reality, or AR:

Examples include:

Yelp’s Monocle

Golf Range Finder

Star Chart

Wikitude

DishPointer

SketchWiz

New York Subways

Soccer

What ideas do YOU have for an Augmented Reality app?

Recent Watershed Developments: Augmented Reality

Augmented Reality has come to the iPhone. This is big news. What is Augmented Reality? Here is the wikipedia article on it. An example:

Info on Yelp’s Augmented Reality offering.

Why is this a big leap forward? For several years, the new layer of information supplied online, that overlays the physical world (think Geocaching, Brightkite, GPS devices, etc) has been hidden from ordinary view. The concept of Augmented Reality has been around for a few years now, with perhaps the most well known example being the yellow first down line that is superimposed in real-time in televised national football. But that is a high-cost application available only to major businesses that can afford to produce it. The new class of Augmented Reality applications for the iPhone are the first that make World 2.0 visible to regular people on a consumer-level device. Also, anyone who writes software can potentially create an AR app for the iPhone. The possibilities for new applications seem endless. This is absolutely a game changer.

Augumented Reality for the iPhone is truly a major development. I’d love to hear what you think about it.

Next week, I will be publishing two more recent watershed developments, along with what I consider to be a huge punch in the face to credit union and community banking marketers everywhere.

The other recent watershed developments: Twitter banking • Finovate NYC 2009