Augmented Reality has come to the iPhone. This is big news. What is Augmented Reality? Here is the wikipedia article on it. An example:
Info on Yelp’s Augmented Reality offering.
Why is this a big leap forward? For several years, the new layer of information supplied online, that overlays the physical world (think Geocaching, Brightkite, GPS devices, etc) has been hidden from ordinary view. The concept of Augmented Reality has been around for a few years now, with perhaps the most well known example being the yellow first down line that is superimposed in real-time in televised national football. But that is a high-cost application available only to major businesses that can afford to produce it. The new class of Augmented Reality applications for the iPhone are the first that make World 2.0 visible to regular people on a consumer-level device. Also, anyone who writes software can potentially create an AR app for the iPhone. The possibilities for new applications seem endless. This is absolutely a game changer.
Augumented Reality for the iPhone is truly a major development. I’d love to hear what you think about it.
Next week, I will be publishing two more recent watershed developments, along with what I consider to be a huge punch in the face to credit union and community banking marketers everywhere.