Posts Tagged ‘retweet’

Do you know your Retweet Number?

January 11, 2010

Did you know that every twitterer has a Retweet Number? What in the heck is a retweet and what’s a retweet number? A retweet is the method by which people pass along nuggets of information they find valuable or worthy to share with others. Your Retweet Number is simply the minimum number of characters you should leave at the end of your tweet if you want other people to be able to quickly and easily retweet what you have to say. If you don’t keep this number in mind, people will have to edit your tweets in order to Retweet them. In many cases, people may not retweet you, simply because you’ve filled up too much of your 140-character allotment, and they are too busy or otherwise engaged to take the time to figure out how to re-edit your tweet to fit the message back into the 140 character maximum.

Professional tweeters know their Retweet number, and do not exceed it when composing tweets they hope or expect to be retweeted.

All retweets have the following characters in common:

“RT @{your twitter name}: ”

So that means your Retweet number is 6 plus the length of your twitter name. (Six characters for the letters RT, the two spaces, the @ symbol, and the colon.) Since my Twitter name is mmpartee, which is 8 spaces, that means my Retweet number is 14. So as I type out a tweet that I hope or expect to be retweeted, I want to make sure that I have 14 or more characters left at the end of the line I’m composing.

Also, feel free to leave even more than your minimum retweet number remaining; if a tweet has fantastic pass-along value, it may get retweeted by more than one person. The only exception to allowing for your Retweet Number is if you use the phrase “Please Retweet” or “Pls RT” since it’s easy to remove this part of your message when retweeting.

While valuable, personal, and relevant content of a tweet is what is going to inspire others to retweet it, this simple knowledge of your personal Retweet Number can make the difference between being retweeted or not, and that can translate into thousands of additional views for your tweet. And finally, a person who wants to retweet your message has NO CHOICE but to shrink it down to fit the 140 character maximum, so they HAVE to edit your tweet anyway. Why not be polite and thoughtful and do the work for them? If you don’t leave room, they might not even acknowledge you as the originator of the message.

I’m also excited to announce I’ll be delivering a Twitter 101 Workshop webinar for on Thursday, January 21, and a more advanced session on Twitter: Where’s the ROI? for Online Impact 2010 this Thursday, January 14. I’m also helping organize PodCamp WesternMass 2 for Saturday, February 6.