Posts Tagged ‘loan application system’

Making online forms as easy as possible

May 14, 2013

I’m in the process of writing an article for CUES’ CU Management magazine, about KickStart Online Lending Generator and Holy Rosary CU’s results. Editor Lisa Hochgraf had some excellent questions for me which prompted me to do a little bit more research into the universal conclusion that removing barriers and streamlining online forms from the user’s perspective leads to better results and increased sales.

So I thought I would share with you some of the eye-popping research that I discovered (and thus why Carol and Holy Rosary CU are getting wonderful results with KickStart – i.e. 10.49% growth in their loan portfolio over the past 6 months):

• Google’s Marissa Mayer: Speed Wins

The $300 Million Button

How Amazon’s website usability affects consumer product choice (This is a lengthy research paper)

In addition to the above research on the importance of streamlining the user/member/customer experience to improve sales, we’ve done some streamlining of our own. One item that proved to ourselves that we get better results when we make things easier online is that when we took the step of pre-filling out our own Online Switch Kit demo for you, dozens and dozens of you tried it out, compared to nearly no one trying it out when it was not pre-filled. It seems simple, but often times the little things can make a BIG difference!

So in our continuing quest to make our own forms and demos even easier to try out, we’ve now also pre-filled out the already-simple KickStart Loan Request form to make it even easier for you to test that for yourself. Kick the tires on KickStart yourself right here: KickStart test site

I’d love to hear your thoughts on this – did you find you got better results when your streamlined your online processes, forms, applications, and navigation? Was there ever a time when making things easier for your members online was a bad thing?

Especially valuable for small credit unions

September 27, 2012

Matt and I recently had the pleasure of attending a small credit union conference in Zoar, Ohio, called Making History 2012. It was hosted by CDFI grant writing specialists, CU Strategic Planning led by Jamie Chase and Chuck Cockburn.

One of the reasons we were especially excited to attend was to meet in person one of our favorite clients, Carole Wight, President of Holy Rosary Credit Union in Kansas City, Missouri. Carole was a delight, and the work that she does at her credit union is impressive. Carole also uses KickStart, our online loan generator, and she loves the product. So much so that she wrote the following email to the Director of the Office of Small Credit Unions in Missouri:

Kevin:

I had to write you about EverythingCU.com. I use this site constantly.  You can download sample documents, get advice, purchase an online switch kit, watch inexpensive marketing webinars and have an online loan application system.

I soon will use all of their products. My outreach efforts are stronger as a small credit union because of this site.  Go to my homepage and look at my online loan application. The beauty is that it is designed so that there is no non-public personal information exchanged with social and account number.  It is just simple, but it works. I paid under $500 for the year for this site.  My loan volume has increased as a result.

Small credit unions need a tool like this. In my humble opinion, if they don’t see the value, we need to help them see the value. I would be happy to answer any questions you might have or meet with you. This is probably my number 1 tool for marketing information.

Thanks, Kevin.  Please feel free to have any interested credit union contact me also.

Carole Wight, President
Holy Rosary Credit Union
Kansas City, MO  64106

We are quite honored to call Carole a friend, as well as a client.