Enhancing Your Existing Member Base: Outreach Efforts

EverythingCU.com is pleased to announce our next webinar, coming up this Thursday, December 10 at 2pm Eastern/11am Pacific. Julie Ferguson of JRF Consulting, and formerly Business Development Director for First Tech CU in Beaverton, Oregon will be presenting Enhancing Your Existing Member Base: Outreach Efforts.

You already have a membership base but are you maximizing it? How do you get more out of what you already have? You KNOW you can help your members because you have competitive products and services and the service you provide is at superstar status.
In this session you will learn how to make outbound calls to improve your relationship with existing members, resulting in additional business for your organization.

All aspects of outbound calling will be covered, including starting out with the right attitude. Call preparation, telephone etiquette, and asking the right questions that position you to offer solutions will all be covered. Follow-up and tracking are also key components to a successful strategy. Having a strategic outbound calling program by knowing who to call and why you are calling will result in long term members who are so impressed they will refer friends and family to your credit union.

Attend this webinar and learn:
· Call preparation and telephone etiquette
· Tools to create a results oriented outbound calling program
· Learn who to call and why
· Asking members the right questions
· Follow-up techniques
· Creating trust and loyalty that leads to an increase in business

For more information about the webinar or to sign up, click here.


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