Outsourcing social media is a lot like outsourcing your face

I had the privilege of being a guest, along with Day Air Credit Union’s Design Manager, Monica Ginder, on Carla Day’s CU Chat Up BlogTalkRadio show today. The show was centered around credit union’s use of social media, and a question raised was, “Should CU’s ever outsource their social media efforts?” I replied on air, and I also typed into the chat box, “Outsourcing social media is a lot like outsourcing your face.”

Also in the show, Monica made a wonderful point; that as the Design Manager, she doesn’t get to interact with members in-person on a daily basis the way tellers, MSRs, and loan officers do. So social media is her window into her members’ world, and her opportunity to interact with them directly.

Thanks for having me on the show Carla, and thank you to all the listeners! If you want to listen, the show is located here.


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2 Responses to “Outsourcing social media is a lot like outsourcing your face”

  1. FredericBaud Says:

    Facing the same question, I once likened this to “Outsourcing Social Media is a bit like outsourcing your dating activity, I would not recommend it” šŸ™‚

  2. Morriss Partee Says:

    @Frederic I totally agree! @rshevlin has a funny tweet along these lines…

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