Finovate NYC

A month ago I had the privilege of attending Finovate NYC, as a guest blogger. The event is hosted by Jim Bruene, President of the Online Banking Report and NetBanker, and features short 7-minute presentations from 24 leading innovators in the financial world. It’s a wonderful format, featuring twelve presentations in the morning and twelve after a lunch break. The brief duration of each presentation forces the presenters to be very clear about what their product is, who it is for, and how it is useful and different. Props to the event organizers for fading out the presenter and fading up the music right at the time limit to keep things focused, moving, and on-track for the audience.

Read my event tweets here.

Because of twitter conversation, I knew that Mark McSpadden and Lisa Randolph of Banktastic were going to be there, as well as Ron Shevlin and Parisian Jean-Christophe Capelli, who I first met at BarCampBankSF. What I didn’t know until the morning of the event was that Apoorv Dwivedi, who I met at BarCampBankBC, came down from Alberta.

A pleasant surprise was that there were also several other twitterers who I had never met before in the audience of approximately 200 people. Read the entire Finovate twitterstream here.

Is there value to all the twittering of one event? You betcha! Just one benefit is that finance professionals from all over the world got a sampling of the important information being presented. This creates additional exposure and added reach for the presenters as well as the conference itself. My favorite tweet reply is this one from @mrsmcj, who at the time was attending the Love at First Website conference in Portland, OR: “@mmpartee, @rshevlin. Thanks for the finovate tweets! It was almost like being at two conferences.”

My favorite presentation at the event was from Carlos Cardilli of mFoundry. He did his entire presentation without slides, just showing what he was doing on his iPhone. mFoundry has created an iPhone interface that banks or credit unions can give to their members to enable banking transactions. It’s much more than just online banking brought to a mobile phone however. At it’s core, that is what it does. You can schedule bills to be paid in advance, using the elegant date sliders that the iPhone employs. You can also make transfers between accounts naturally. Where it REALLY gets fun is the ATM and branch locator. Since the iPhone “knows” where it is, and has access to map data, this mFoundry application can locate the ATMs and branches nearest to you. You can then follow the directions the iPhone provides to get you there. Not only that, but it provides you with a phone number, so you can call the branch right from your iPhone if you so desire. This may not be mainstream yet, but with so many companies coming out with iPhone wanna-bes, this is clearly the wave of the future. I’d recommend that all credit unions hop on board as soon as feasible.

I was impressed with many of the other presenting companies as well. Also worthwhile are: Vidoop, SmartHippo, Credit Karma, Lending Club, FiLife, and Loanio. It was particularly interesting to see the FiLife and Loanio presentations since both of these companies were in pre-public release stages at BarCampMoneyNYC just a few short months ago in April.

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2 Responses to “Finovate NYC”

  1. Morriss Partee Says:

    I just discovered that this blog post is quoted on mFoundry’s iPhone info page.

  2. The car is about to go social « EverythingCU.com World 2.0 Adventure Says:

    […] recently, I saw this exact technology implemented on an iPhone by mFoundry at last year’s Finovate NYC conference held by NetBanker. It was quite impressive to press a button to get exact location and […]

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