Marketing 2.0 and Mabel’s Labels

I’ve been talking about the fact that we are living in World 2.0 for a while now. It’s the logical successor to the Web 2.0 concept. The other logical conclusion we must draw is that it is critical to employ Marketing 2.0 concepts to succeed in World 2.0.

So what is Marketing 2.0? Marketing 2.0 has its roots in Guerrilla Marketing, the Cluetrain Manifesto, and is now personified by the success of social networking sites. At its core, Marketing 2.0 is about engaging customers in dialogue rather than shouting company-crafted messages at them. It stems from a bottom-up business philosophy centered around “How can our customers use us?” rather than traditional business/marketing thinking of “How can we use our customers?”

Current successful Marketing 2.0 campaigns include the Simpsonize Me site and Mabel’s Labels. Mabel’s Labels employs a Blogger Outreach Program, and these are the future of Marketing 2.0.

Here is the Marketing 2.0 group on Facebook, and here is an excellent interview from One Degree with Mabel’s Labels’ co-founder and PR Guru Julie Cole.

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2 Responses to “Marketing 2.0 and Mabel’s Labels”

  1. Lee Says:

    Mabel’s Labels is definitely a forward thinking organization! I’m a direct sales agent for them and I can also say that there are very personable and responsive to their sales agents requests! A fabulous company indeed!

  2. Best Practice in Social Media Marketing - Reaching out « World 2.0 Adventure Says:

    […] Develop a blogger outreach program. I first ran across this concept being employed by Mabel’s Labels. Mabel’s Labels’ blogger outreach program includes giving away free samples. What kind […]

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