Debit card that attaches to any checking account

An site member brought Capitol One’s latest product to our attention two days ago (Thanks, Susan!). This brand-new product is a debit card with rewards for a supermarket chain. Javelin Research has pointed out that this turns customer acquisition on its head. BankWatch has also written about this new product.


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4 Responses to “Debit card that attaches to any checking account”

  1. Loyalty and Inertia « Brand Adventure Says:

    […] will eventually make switching financial institutions painless. Capital One has already created a debit card that can attach to any account […]

  2. News at the speed of a tar pit « World 2.0 Adventure Says:

    […] for herself at her local grocery store and put the word out about it on EverythingCU then. Then I blogged about it on June 5. Just goes to show that traditional media is still just a tad behind the times. If you […]

  3. Capital One Decoupled Debit card experiment ends…. for now « World 2.0 Adventure Says:

    […] again to Susan for bringing this to our attention shortly after it came out last […]

  4. Decoupled Debit Card Lives Again! « World 2.0 Adventure Says:

    […] first heard about the decoupled debit card in June of 2007. Then I learned that this one-year experiment was over. But was that the end of it? […]

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