Branding in Spokane

Spokane FallsJust wrapped up an intensive week of brand discovery with our credit union client in Spokane, Washington. Spokane is a beautiful place, and a photo can’t capture the power and majesty of the Spokane River as it roars through the downtown Riverfront Park and over two waterfalls. A big part of our branding work here was conducting focus groups with members of the credit union. As usual, we learned quite a lot by listening closely. The good news is that the credit union is on-track with a great brand. We’ve got a lot of good work ahead of us to thoroughly execute their brand throughout the organization.

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