Strategic Planning on the Cape

I had the great honor of presenting all about branding for Pioneer Valley FCU’s strategic planning session on Cape Cod last weekend. It was a nice strategic planning weekend moderated by Bonnie Doolin of the Massachusetts CU League. It was a great time of year to be on the cape, even with rain and wind gusts up to fifty miles an hour. I thought that was pretty cool actually! It’s long past tourist season, so it was fun to have the cape nearly to ourselves. The team at Pioneer Valley FCU is quite impressive, led by CEO Anabela Pereira who I had the pleasure of meeting in April of this year. That’s Anabela on the right, introducing me to her board of directors.