Fun Manifesto

Josh, Matt, and I just got back to Massachusetts this afternoon after an action-packed week in Minnesoooota. (God, I love the Minnesotan accent! It’s just adorable!) We had another amazing two days of brand consulting for Cities CU in the Vadnais Heights/White Bear Lake region of the Twin Cities. We explained the purpose of having a filter, before delving into the discovery of their very own filter… and in the process explained our own filter and how we apply it.

So here is my manifesto on one element of the filter: FUN.

I’ve never been able to tell a joke to save my life. So I stopped trying at an early age. But that doesn’t mean I don’t like to have fun. Because if we’re not having fun, enjoying ourselves in our work day, then what is the point of doing what we’re doing? If we’re not having fun, we’re not in the right line of work. We haven’t found our passion at work yet. Sure, there are always going to be some things which are a part of one’s job that aren’t fun. But even those things, with a little thought and creativity applied, can also be made more fun. (Like strapping on headphones and cranking some righteous tune-age while performing a routine computer task.)

Now, being fun does not mean that we are not simultaneously interested in results. And kicking serious business ass. Because after all, what could be more fun than kicking serious business ass? And getting fantastic results? Why yes, yes, we ARE that twisted… that kicking serious business ass and getting great results ARE fun to us. (But remember that FUN is our filter… NOT ‘twisted’!)

And another thing which is tremendously fun is hanging out with, associating with, and working with, friends, colleagues, neighbors, family, and even the occasional stranger or two. (You never know what insights you might gain, or relationships, or connections started because you said “hi” to someone you just happened to sit next to.) What could be more fun than to converse with people who you respect, admire, and like?

Another reason why fun is important to us… is that we are human beings, and not robots. You can build and maintain a robot to perform the same task over and over again. That’s what robots are for. But in order to be effective, people need to be able to have some fun. Blow off some steam. Change up the pace. Be in a new and different surrounding. See things from a different perspective. Laugh at themselves once in a while. All of that is part of WHY fun is an essential component of results. was born with FUN in it’s DNA….those people are still dancing in the logo. Now THAT’S fun!


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