On-brand visual identity

We here at EverythingCU.com are so excited to be growing so much that we are in the process of bringing on another visual print and web designer. Poor Josh is just straight out with so much work! We’ve got to get him help quick! Oh well. That’s what happens when you are as talented as Josh is. 🙂

And that’s got me thinking about another point which I think is vitally important for modern companies to understand. A point of differentiation between our branding agency and many others is that our design work is integral to our brand work. Great visual design is a direct result of brand strategy. It’s not an add-on. It’s not an afterthought. And it’s not beautiful visual done in a vacuum– by that, I mean worked on independently of the brand strategy. Of course I think our design is also gorgeous and visually engaging. The main point I can not overemphasize is that our visual design is integral, and flows naturally from, the brand strategy. That’s something that is very, very hard to achieve when trying to build your own brand identity, or when trying to sharpen your branding efforts through multiple independent providers.

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