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Debit card that attaches to any checking account

By Morriss Partee

An EverythingCU.com site member brought Capitol One’s latest product to our attention two days ago (Thanks, Susan!). This brand-new product is a debit card with rewards for a supermarket chain. Javelin Research has pointed out that this turns customer acquisition on its head. BankWatch has also written about this new product.

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This entry was posted on June 5, 2007 at 11:49 am and is filed under Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Debit card that attaches to any checking account”

  1. Loyalty and Inertia « EverythingCU.com Brand Adventure Says:
    July 27, 2007 at 2:26 am | Reply

    [...] will eventually make switching financial institutions painless. Capital One has already created a debit card that can attach to any account [...]

  2. News at the speed of a tar pit « EverythingCU.com World 2.0 Adventure Says:
    November 8, 2007 at 3:21 pm | Reply

    [...] for herself at her local grocery store and put the word out about it on EverythingCU then. Then I blogged about it on June 5. Just goes to show that traditional media is still just a tad behind the times. If you [...]

  3. Capital One Decoupled Debit card experiment ends…. for now « EverythingCU.com World 2.0 Adventure Says:
    May 12, 2008 at 8:30 am | Reply

    [...] again to Susan for bringing this to our attention shortly after it came out last [...]

  4. Decoupled Debit Card Lives Again! « EverythingCU.com World 2.0 Adventure Says:
    July 2, 2008 at 4:19 pm | Reply

    [...] first heard about the decoupled debit card in June of 2007. Then I learned that this one-year experiment was over. But was that the end of it? [...]

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