Or just coincidence?
Friday, the conversation on EverythingCU and my blog was all about how to convince management to not be “dead-set” against social media involvement. Then yesterday, my mother sent me this article on Yahoo News: Pope to Priests: Go forth and blog.
Your interpretation?
A credit union professional, who prefers to remain anonymous, has put out a plea for help on EverythingCU.com. Our colleague asks what to do about his/her management team being dead-set against the CU getting involved in social media in any form.
Since social media is in my blood, having been involved in the online networking world for ten years or so, this question is beyond my reckoning. To me it’s akin to saying, “I’m dead-set against oxygen.”
But I’m hoping that more rational thought can be employed here.
Please feel free to answer our colleague on EverythingCU.com here. If you are not a CU employee, but would like to help state the case, comment here, and I will re-post your message on EverythingCU.com with attribution.
PodCamp WesternMass 2 is only a few weeks away, so I thought it’d be a great time to create a video homage to our first one last year that I helped organize.
This morning, co-organizer Jaclyn Stevenson came across a Boston Globe article about Steve Garfield’s new book. At the end of the article he mentions he’s coming to PodCamp WesternMass! We’re very excited to have him, and Amherst native and NY Times best-selling author John Elder Robinson who led one of the more fascinating sessions last year is also returning.
I thoroughly enjoyed my experience yesterday, getting to present Twitter: Where’s the ROI? at Online Impact at STCC’s Technology Park yesterday. It was an excellent event, and a huge thank you to John Garvey, Dave Sweeney, and Gordon Snyder for putting on the event and inviting me.
It was also great to reconnect with so many great folks who attended the inaugural PodCamp WesternMass, people like Christine Pilch, Jason Turcotte, Kelly Galanis, and Tom Galanis.
So I’m excited to announce that PodCamp WesternMass is happening again this year at Westfield State College on Saturday, February 6, 2010! It was so fantastic last year. We had about 60 people show up, and I hope even more attend this year. For those of you thinking about coming, check out the blogs, photos, and videos that came out of last year’s event. Here are a couple to give you a flavor for why people get excited about this special event:
Jaclyn Stevenson: We Came. We Saw. We Blogged About It.
Shawn Toohey: PodCamp WesternMass 2009
You can read all of them on the PodCamp WM’s wiki page.
Reserve your spot by registering on Eventbrite!
Then mark down that you are coming on both the Facebook event page and LinkedIn event page, and let all your friends and colleagues know about it! I can’t wait!
If you are going to PodCamp WesternMass, please post a blog about your past experience, or what you are looking forward to about attending this year. Use the social media tools to spread the word!
Did you know that every twitterer has a Retweet Number? What in the heck is a retweet and what’s a retweet number? A retweet is the method by which people pass along nuggets of information they find valuable or worthy to share with others. Your Retweet Number is simply the minimum number of characters you should leave at the end of your tweet if you want other people to be able to quickly and easily retweet what you have to say. If you don’t keep this number in mind, people will have to edit your tweets in order to Retweet them. In many cases, people may not retweet you, simply because you’ve filled up too much of your 140-character allotment, and they are too busy or otherwise engaged to take the time to figure out how to re-edit your tweet to fit the message back into the 140 character maximum.
Professional tweeters know their Retweet number, and do not exceed it when composing tweets they hope or expect to be retweeted.
All retweets have the following characters in common:
“RT @{your twitter name}: “
So that means your Retweet number is 6 plus the length of your twitter name. (Six characters for the letters RT, the two spaces, the @ symbol, and the colon.) Since my Twitter name is mmpartee, which is 8 spaces, that means my Retweet number is 14. So as I type out a tweet that I hope or expect to be retweeted, I want to make sure that I have 14 or more characters left at the end of the line I’m composing.
Also, feel free to leave even more than your minimum retweet number remaining; if a tweet has fantastic pass-along value, it may get retweeted by more than one person. The only exception to allowing for your Retweet Number is if you use the phrase “Please Retweet” or “Pls RT” since it’s easy to remove this part of your message when retweeting.
While valuable, personal, and relevant content of a tweet is what is going to inspire others to retweet it, this simple knowledge of your personal Retweet Number can make the difference between being retweeted or not, and that can translate into thousands of additional views for your tweet. And finally, a person who wants to retweet your message has NO CHOICE but to shrink it down to fit the 140 character maximum, so they HAVE to edit your tweet anyway. Why not be polite and thoughtful and do the work for them? If you don’t leave room, they might not even acknowledge you as the originator of the message.
I’m also excited to announce I’ll be delivering a Twitter 101 Workshop webinar for EverythingCU.com on Thursday, January 21, and a more advanced session on Twitter: Where’s the ROI? for Online Impact 2010 this Thursday, January 14. I’m also helping organize PodCamp WesternMass 2 for Saturday, February 6.
Having been in the wonderful world of credit unions for 14 years now, I have grown accustomed to discovering that credit unions exist for some really great organizations. But I realize that not everyone is aware that some of these fine institutions HAVE credit unions because they often fly under the radar. Here are just a few of the best credit unions I’ve run across that you probably haven’t heard of before:
White House Federal Credit Union – Yes, the employees of the West Wing have their own credit union. Is POTUS a member? Have previous POTUSes (Potusii?) been members? We’ll never know since their membership roster is not public information. White House FCU has been around since 1935, one year after FDR signed the Federal Credit Union Act making credit unions possible in every state in the nation. And EverythingCU is proud to have two employees there as members of our site.
Kennedy Space Center Federal Credit Union – We’ve put a man on the moon, helped set up the international space station using our space shuttles, sent rovers on to Mars’ surface (and it tweets), and even set up stereo satellites so that we can better understand emissions from our sun. There’s a credit union at Florida’s space coast that has been serving the fine men & women on the leading edge of space exploration since 1963, and EverythingCU has had members there since our inception.
Treasury Department Federal Credit Union – I think this must be one of the most delicious credit unions of all. Think about it….. the employees of the Department of the Treasury, that is, the organization charged with the stewardship of the U.S. economy and the security of the U.S. and international financial systems, saw fit to create their own credit union in 1935. And it’s still going strong today. EverythingCU.com doesn’t have any members from this special credit union on our site, but we’d welcome them with open arms if they discovered our credit union resource.
What does it say that some of the best and brightest people in our financial system have their own credit union?
One week from today, on Thursday, December 10, 2009, I’ll be delivering a social media workshop as a webinar for EverythingCU.com.
Description: To learn new skills, there’s no substitute for rolling up your sleeves and actually doing it. That’s why EverythingCU is excited to deliver this unique social media workshop where YOU will be putting each item into practice. You’ll follow along as we go over the step-by-step instructions for setting up a Facebook fan page for your credit union, creating an event for your CU on Facebook, starting a Twitter account and more.
This session is the webinar version of the social media 101 workshop that I’ve delivered to rave reviews for credit union leagues nationwide, as well as at the Little-B Pokagon.
If you attend this webinar workshop, be sure to have a set-up with more than one browser window open at a time, because you’ll be actually doing it! There are more than 800 credit unions on Facebook, and yours will be one of them before the webinar is over!
At this webinar, you’ll learn:
• How to set up your CU’s fan page on Facebook
• How to create an event page on Facebook
• How to set up a Twitter account
• Using Twitter and Facebook to drive traffic
Here’s feedback I got from the face-to-face version of this workshop I delivered in Golden Colorado for the Colorado CU Association in October:
“Thank you – the best social networking class I have been to”
“Most useful seminar that I have been to”
“I’m really excited about bringing my CU into the social media world. Thank you for brining Morriss Partee to this conference”
Here’s the link for signing up! SpiderWeb: A social media workshop webinar I hope to see you there!
I love it when credit unions display their awesomeness.
And recently, UMassFive College FCU did just that.
I was driving about Western Massachusetts, when I heard a news story on our local NPR affiliate, WFCR, about UMassFive College FCU and their new CSA loan. Here’s the one-minute radio segment about it: Credit Union loans for farm shares
This statement may raise some or all of the following questions from you:
1.) What does CSA stand for, and what is it?
2.) What is a CSA loan?
3.) Why is it a perfect match that a Credit Union should offer a CSA loan?
4.) Why is this a brilliant business strategy on the part of UMassFive College FCU?
5.) What could UMassFive do to promote their CSA loans even further?
6.) Why do I care?
Q. What does CSA stand for, and what is it?
A. CSA stands for Community Supported Agriculture. Basically it’s a cooperative farm, in a similar way that a credit union is a cooperative financial institution. Customers each purchase a share of the food that is made by the farm. For example, one share might cost $700 for the year. During the spring, summer, and fall, you come to the farm and grab that week’s share of food, the contents and amount of which will vary during the harvest season. Typically, you get a box full of fantastic fresh produce each week. Here’s an example of what Simple Gifts Farm’s produce share consists of. The photo on the right is a typical summer week’s share from Doe Run Farm, a CSA in Tennessee.
What is the advantage of a CSA? Terrifically fresh and local food. Savings over what it would cost if purchased from a grocery store. Half-shares are also often available from a CSA, which get you half the amount of a full share of the farm harvest each week, usually at somewhat more than half the cost of a full share. Often times, membership in a CSA also requires a few hours per month helping to box up the week’s harvest.
Q. What is a CSA loan?
A. A CSA loan is a loan for the cost of one year’s share. While many people might be interested in buying local, and supporting local agriculture for a variety of reasons, many of the people interested in doing it can’t afford a lump sum payment of $600-$700. So in this case, UMassFive College Federal Credit Union is offering their members a NO-INTEREST loan, payable over 6 months, to finance buying a share in the CSA. So instead of $700 in one payment, the consumer would be able to pay $117 a month for six months. For many families, they may lower their total grocery bills while receiving a plentiful amount of fresh fruits and veggies.
Q. 3.) Why is it a perfect match that a Credit Union should offer a CSA loan?
A. The sixth of the Seven Cooperative Principles states that cooperatives should cooperate with each other. Both credit unions and CSAs are cooperatives. Both are (usually) dedicated to local cooperative principles. It’s a perfect fit.
Q.) Why is this a brilliant business strategy on the part of UMassFive College FCU?
A.) Because great businesses differentiate themselves, which creates a brand unique to that business. Credit unions are the only type of financial institution which can partner with CSAs in this way, authentically. (Banks could do it, but they’d be seen as copycats. Realistically, offering these types of loans is not on any bank’s radar screen.) This loan does many things at once: Strengthens the credit union’s brand as a local cooperative, actively doing things to strengthen the community which they serve. It also helps the CSA by making it possible for more people to afford to buy shares in it. It helps the member by spreading the payments for a CSA share out over several months.
There are other benefits of of buying local food, (belonging to a CSA is one way to do it), from which the Credit Union’s brand image is enhanced by association: CSAs help reduce the nation’s overall energy consumption and greenhouse gas emissions by reducing the fuel needed to package and transport food through the wholesaler to supermarket supply chain.
Offering interest-free CSA loans is not going to add significant dollars to the CU’s bottom line, nor is it going to cost them a significant amount. But their reputation is enhanced immeasurably, and management and the board must be taking the position that the PR gained, and thus future business, will more than offset the small amount of the cost of the program. Already, being interviewed by the local NPR affiliate is fantastic marketing, which had no cost.
Q. What could UMassFive do to promote their CSA loans even further?
A. Right now, their CSA loan page has a link to a local food site. I’m not sure if UMassFive is promoting this in their lobbies and teller lines too, but if not, they should. Also, they could provide a more direct link to the CSAs that are in the same area as the majority of their members. And of course, they should get in touch with all of these area CSAs and make them explicitly aware of their interest-free loans. UMassFive could also create a CU/CSA-day event, inviting representatives of the CSA to bring samples to the CU, and make it a festive occasion, bringing both more awareness to the CSAs themselves, and to the fact that UMassFive supports them. Also, UMassFive could publicize the WFCR story about their CSA loans nationally, which if successful, will increase the pride that its members have in it.
Q. Why do I care?
A. Long before I knew what a credit union was, as a child, my mother belonged to a food coop. Now that I’ve made a profession helping credit unions, it’s great to see a credit union that is doing something that makes a lot of sense from a business and community-enhancement standpoint. And by so doing makes the world a better place.
Oh yeah, and my mother is a not only a member of UMassFive College FCU, she’s also a member of CSA Simple Gifts Farm in North Amherst. And on Thursdays in the fall, she often brings my son there to help gather the week’s share.
My honey, Lesley Lambert, poses the question what are you thankful for about Western Mass? on her blog. My reply became so lengthy it needed its own space:
As a kid growing up in Amherst, I took the Pioneer Valley for granted, and lamented the things it lacked. Namely interesting things to do for teenagers, (aside from going to the movies), and not many good venues for a performing rock band (though we probably were not as good as we thought we were back then.)
I went away from the Valley for my college years, to the University of Utah, to be near my dad and family there, as well as to broaden my horizons. I loved the mountains and the time I spent there, but then I returned to Western Mass right after. As an adult, I discovered an immense beauty and wealth of resources here that I simply was not aware of in my youth. My love affair with Western Mass started with a trip to Tanglewood, but that was only the tip of the iceberg.
As I wrote in the description for the first PodCamp held in Western Mass, we have a joyous blend of urban and rural; business, academics, and the arts; it’s big enough to have interesting places, things, events and people, but small enough to hear yourself think.
Here are the reasons I love Western Mass:
The Connecticut River – The word connecticut is a French corruption of the Algonquin word meaning “long river”. This river is the longest river in New England, and is what brought people and industry to the Pioneer Valley. It’s a beautiful river, and I enjoy looking at it every time I cross it on one of the many bridges that span it in Western Mass. There are boat tours on it out of Brunelle’s Marina in South Hadley, as well as out of Northfield at the energy facility there (now called FirstLight Power).
Wonderful People – Western Mass is the perfect blend of small town, mid-size cities, rural, and educated, intelligent people. Our fantastic, world-class education attracts wonderful, quirky, thoughtful, intelligent, geo-aware folks. Our people are real, interesting, and down-to-earth for the most part. Plus the diversity of people and their interests are rather amazing. And oh, did I mention talented?
The Seasons – Exactly as Lesley states, it’s an ever changing beauty, always something new. Spectacular fall foliage, summers that are warm but not too hot (usually), winter that has enough snow for fun outdoor activities like skiing and sledding, and makes being indoors cozy, and spring which is blooming and growing time.
The cute little hills most locals call mountains. Having grown up both in Western Mass and Utah, I have a tough time calling our hills mountains. But they are elevation, unlike the great plains states which have an elevation variation of plus/minus 15 feet. But our “mountains” are cute, are easily climbable, provide some elevation variety, and do have fantastic views. Mount Tom, Mount Holyoke, Mount Sugarloaf, Noble View, and the edge of the Berkshires, including Goshen, Chesterfield, etc
The Berkshires – I didn’t really know much about the Berkshires as a kid, but as an adult I am thrilled to discover all they have to offer. Especially Tanglewood and….
MassMoCA – A recent addition, it’s now the jewel of the Berkshires as far as I’m concerned; even better than Tanglewood – MassMoCA is a huge, converted mill building complex devoted to modern art. Worth visiting multiple times per year. Always shifting, and also includes performing arts, music, movies, etc.
Hidden Gems EVERYWHERE – So MANY things to discover here…. I think I know Western Mass well, yet I am CONTINUALLY discovering new cool places, hidden gems, such as kayaking and canoeing on the Connecticut from Barton’s Cove in Gill, great trails and a spectacular view from Noble View in Westfield, incredible world class restaurants such as the Blue Heron in Sunderland, Mike’s Maze (corn maze) also in Sunderland, the historic train station in Chester, Drive In movie theater in Northfield, interesting golf courses everywhere, mini golf in East Longmeadow among others, softball leagues in every town in the lower valley, world-class colleges and universities, fabulous cafes, bookstores, restaurants in Northampton, Amherst and so many other towns, the Montague Bookmill (bumper sticker: books you don’t need in a place you can’t find), Magic Wings (butterfly conservatory in South Deerfield), the Basketball Hall of Fame, sports teams such as the Springfield Falcons, the new Springfield Armor, UMass sports, Holyoke minor league baseball, boat tours in South Hadley and Northfield, oh, and I almost forgot the Big E that happens every September…
Outdoors – Aside from the CT River, kayaking, and hill/mountains already mentioned, there are scores of state forests, swimming, camping, hiking, and geocaching opportunities throughout all four counties of Western Mass. Notable hiking includes the Holyoke Range and Mount Tom, as well as the Appalachian Trail that goes through the Berkshires.
Scores of adorable downtowns – Many are in need of help, but there are still some great downtowns in Western Mass – Northampton, Amherst, Indian Orchard, Chicopee, Greenfield, Westfield, West Springfield, Florence, Easthampton, Shelburne Falls, Great Barrington, and I’m sure I’m missing others
Fresh Beer – Berkshire Brewing Co, Paper City, and Opa Opa. And the Northampton Brewery and the Dirty Truth in Northampton for enjoying them, among many other establishments.
Here’s a link to just some of the Western Mass photos I’ve taken over the years.
Proximity – Lesley listed proximity to NYC or Boston. While those two cities have their appeal, there’s a vast wealth of wonder which is not urban. Within a three hour drive, you can get to ALL other New England states, Vermont, New Hampshire, Maine, Rhode Island, Connecticut, as well as New York. Also, within a five hour drive is Canada, including Montreal. Notable charms within a few hour drive: Upstate New York, including the Baseball Hall of Fame in Cooperstown, Albany, Schenectady, the Adirondacks, Lake George, Lake Placid, Plattsburgh. In Vermont, there’s Burlington, Lake Champlain and islands, Brattleboro, Windsor, Ascutney, Manchester, and ski resorts galore. In New Hampshire, there’s skiing, Lake Winnipesaukee, Squam Lake, camping, skiing, Manchester, Portsmouth, Keene, Concord, The Common Man restaurants. In Maine, there’s the beaches, resorts, Rockland, Portland, LL Bean, Kittery, lighthouses, islands, and lots o mooses. In RI, there’s Providence and Newport (including the mansions), and there’s too much in CT to even begin listing all that that state has to offer, including wineries, beaches, camping, Hartford, adorable downtowns, restaurants, steam train rides, etc
And if you expand your horizons a bit further, within a day’s drive is Bar Harbor, Baltimore, Philadelphia, Niagara Falls, Buffalo, Toronto, Quebec City, and Washington DC.
But bottom line are the people. People who are friendly, genuine, interesting, and most importantly, care about where they live, and the other people who share their love of all that is Western Mass. Of course, my number one reason why I love it here is that this is where my family and friends live. But aside from that, they all love it here for all the reasons listed above.
Aside from the meager reasons listed above, I guess Western Mass doesn’t have too much to offer after all. 
What did I miss? Share it here or on Lesley’s blog!
Is it still even a question?
Recently, the business case for twitter was poo-poo’ed by a real estate blogger, and it drew a strong reaction from realtors that successfully use twitter in their business. One of the commenters in favor of twitter stated that twitter users are in the top 2 percentile of intelligence. While clearly this is an overstatement, not based on facts, it IS possible to have a twitter experience of only very smart people. What sets social media apart from the broadcast model that preceded it is that EVERYONE gets to control who is or is not in their very own network. If you want to only follow brilliant people, then you are free to do so.
Because I’ve been in the twitterverse for so long (more than two years), it’s hard for me to remember that many people haven’t been exposed to it, nor have the time to develop a quality group of people to tweet with. Twitter advocate and consultant Laura Fitton (@Pistachio) continues to make arguments for twitter for businesses. I applaud that she is bridging the gap. But for many people, they will simply have to experience Twitter, or at least see it in action, to understand its usefulness.
I was recently witness to a new use of Twitter that leaves me chuckling and shaking my head…. and that is as extension of one’s own brain. Shari Storm, VP of Marketing at Verity CU in Seattle, and author of Motherhood is the New MBA, recently tweeted that she had written a note to herself, “Evaluate MOH”, and couldn’t remember what it meant. Lo and behold, several of her twitter followers chimed in with possible meanings of MOH. Many replies were funny, and the correct answer, Messages On Hold, was mentioned by several people.
Think about that for a second… Shari wrote a note to herself, designed for her eyes only, forgot what it meant, and then asked friends and strangers for help deciphering it. And they did! What better case for Twitter could be made than as extension of one’s own brain?
By the way, what got me hooked on Twitter, back in 2007, after the typical false start phase that everyone goes through, was a tweet sent by Brent Dixon relaying something that Shari said in a presentation that was occurring 1000 miles away from me at the time. Brent tweeted that Shari said “of new members joining Verity CU, three times more cite their blog as the reason than direct mail.” It was an important bit of information that I would have never known had it not been for Brent, Shari, and twitter. And I was hooked.
If you are interested in hearing Shari talk about her book, Motherhood is the New MBA, you can hear her interviewed, 30 minutes into this 60 minute TQ Radio show, recorded Monday Nov 16, 2009.
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Where I'll Be: EverythingCU.com Webinar SpiderWeb: A social media workshop Thursday 12.10.09 Online Impact 2010 Twitter: Where's the ROI? STCC Technology Park Springfield, MA Thursday 1.14.10 PodCamp WesternMass 2 Co-organizing the event Horace Mann Center Westfield State College Westfield, MA Saturday 2.06.10 Places I've verbalized Info on my World 2.0 Workshop. |
Being discussed on EverythingCU.com now: EverythingCU.com World 2.0 Adventure Latest tweets
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